The headline pretty much says it all. Belmont Station has decided to pre-sell tickets to buy this most over hyped of all beers Russian Rivers Pliny The Younger that I already blogged about here along with its more common uncle Pliny The Elder.
For $15 you get both beers by the glass only. 10oz I believe.
Price gouging you say? Belmont Station is going to donate half of the ticket price to Mercy Corps so maybe you feel that makes up for it a bit.
In the email from Belmont Station they say:
"Since we are a very small establishment we cannot accomodate the rush of folks who would arrive simultaneously if we announced that we were tapping our limited amount of this much sought after beer at a certain time."
That is probably a true statement. If they announced it ahead of time and hyped it up like last year then it would no doubt be packed. Orrr here is a crazy idea, you just put it on tap like any other beer without the hoopla!! Sort of like every other beer bar has done in Portland like Horse Brass, Saraveza, County Cork and Henry's Tavern. I was at a few of these places and while the beer geeks did come out none of the bars got all that slammed and they still sold out the beer within a couple of hours. Hyping this beer up and making you buy tickets does not serve the consumer whatsoever. Naked City Taproom in Seattle actually pre-sold their PTY too and the beer geeks showed up only to find the keg kicked within minutes because of all the presales and they had a lot of pissed off people. BS does seem to be avoiding that by not offering this at all to the public if they have not bought a ticket. I hope they dont open this up for sales day of.
Strangely I received this email from Belmont Station at 5:56 PM on Monday and in the email they announce that tickets would be on sale that day at 5:45 PM. What is up with that? Probably will cause a mad rush of people trying to get to Belmont Station after work for tickets thus defeating the purpose.
I also think its highly possible that people will just pass on this deal because they have gotten their tastes or will soon.
My final thoughts are if you dont mind spending $15 on 2 glasses of beer and want to donate to charity then I suppose this is a good idea. There are worse ways to spend your money and not a lot of better ways to donate. But I cant help but think this is some hype and marketing gone wrong and would rather just donate my money outright to Mercy Corps.
The full BS email below:
"Pliny the Younger on draft. Since we are a very small establishment we cannot accomodate the rush of folks who would arrive simultaneously if we announced that we were tapping our limited amount of this much sought after beer at a certain time. So we have a plan that will enable those most interested to get a taste, avoid being overcrowded, and raise some money for Mercy Corps at the same time. Here goes:
Today at 5:45PM Tickets will go on sale. The ticket will guarantee you a glass of Pliny the Younger and a glass of Pliny the Elder simultaneously, anytime between 3PM and 10PM Tuesday March 16. Once you have a ticket you don't have to rush. You can come in anytime that day and you'll get your beer as we will only sell as many tickets as we have glasses of beer available. The price is $15. they go on sale at 5:30PM today. CASH ONLY (yes we have an ATM). 50% of each ticket will be donated to Mercy Corps.
We will tweet when they sell out so watch our twitter feed or www.belmont-station.com. Each person may buy two tickets but nobody will be served more than one glass of each beer. I will also ask for the name of the person who will use the ticket. They may not be resold. If I see any craigslist silliness or anybody attempts to copy the tickets we will check each ID and refuse service to any that don't match.
We have a fantastic Ninkasi tasting going on tonight from 6-8PM so your trip here will be doubly fun!
4500 SE Stark St.
Portland, OR 97215