Yesterday the highly anticipated APEX beer bar opened its doors to the thirsty masses without warning. Well, without warning except for my dramatic twitter announcement.
It should be noted that I am now officially a part-time employee of APEX, so my tone here will reflect that. This will be an insiders perspective and guide to what to expect from APEX. However, I don't speak for the establishment in any way.
Apex is located at SE 12th and Division, across from The Beermongers.
APEX cares about only 3 things: Beer, all things with 2 wheels, and Pinball.
Without a doubt APEX will not be for everyone. A few things that make it stand out from the pack:
1. There is NO food. Bring your own in. But various restaurants are nearby and some will provide delivery and special options for the bar.
2. There is no motor vehicle parking, but plenty of bike parking. It shouldn't be too hard to park your car in front of the building or on a side street, though.
3. No minors at any time. Not even during the day or on the patio.
5. No big league sports on the TVs. Unless the Blazers make the Finals, you will never see them playing. TVs are reserved for bike racing, both motorcycles and bicycles. Look for lots of Tour De France. Also, you can expect to see the World Cup.
6. Cash only. There will be a credit card machine for purchases of $100 or more only, mainly for large bottles like the Duvel jeroboam-sized bottle in stock now.
There is an ATM. It has a $3 charge, but you can use your receipt to get $2 off your first drink.
7. No table service. Order at the bar.
Interestingly, APEX has taken the exact opposite approach as new places like Breakside Brewing who are all about what the customer wants (not saying either approach is better than the other). APEX is what it is, and the philosophy is that if you don't like it, go somewhere else.
I find it refreshing to see someone with such a specific and uncompromising vision like owner Jesse McCann, who is not afraid to do unpopular things. I have already heard complaints about the policies - no kids, no dogs and cash only. In Portland there are a million options of breweries and brewpubs where you can bring kids, pay with a card and even sometimes bring your dog in. They don't all have to have this. Calm down people, Green Dragon is just down the street.
Things APEX does have:
1. 30 taps as of now. Soon to be 50.
2. When stocked up, eventually about 200 bottles will be available.
3. Pinball. Top-of-the-line pinball.
4. Loud rock and dub music.
5. The cleanest beer lines in town. The co2 even has an in-line air filter. You don't see that ANYWHERE.
6. Huge beer garden.
7. Bring your own food. Lots of options around like Los Gorditos, Pok Pok, Tastebud, Genie's, New Seasons and soon to be Portabello. Soon there will even be delivery options from some of these places.
8. Some of the best beer bartenders in town. In addition to myself of course, New School columnist King C. of Staggering Toward Berhalla will also be in residence. Jaime Rodriguez of Hopworks, Abe Goldman-Armstrong beer writer extraordinaire and even more representatives from the Horse Brass and Hopworks are on staff, not to mention Jesse McCann himself, a long-time bartender and rep for New Belgium Brewing.
9. Extremely bike friendly. Tons of bike racks and even options to work on your bicycle wheels at the bar with equipment. The entire parking lot will be devoted to bicycle and motorcycle parking in addition to the beer garden. There are even bike helmet shelves, and if you ride a bike there will be a discount off of your first beer.
10. Rare taps. I would bet on seeing some of the most exclusive beers here.
Here are a few that were rounded up in only a days notice on tap right now:
Dupont Avec Les Bons Voeux
Dupont Avril
New Belgium Eric's Ale (sour peach beer)
Moinette Brune
Bosteels Tripel Karmeliet
Urthel Hop-It
and plenty of options for the hop heads like, Firestone Union Jack, Racer 5, HUB Galactic Imperial Red and more.
Another cool feature of APEX is the cool/cheesy photo mural of a forest with a ledge going across the wall for glasses at the end of the bar. The ledge and the bar top are all salvaged from a defunct bowling alley.
Huge hand blown glass light fixtures in the shape of hops will soon be installed in the main room. I saw one of these and it is really cool and very detailed - a hop cone with a green tint inside. These will add a lot of character to the bar. By the way, pretty much everything is green in the whole place.
The Pinball Room is painted black and illuminated just from the lights of the machines and a tabletop in between each machine for your beers is lighted from within so you can see your beer. Each machine also has a mirror hung above it so others can see exactly what you're playing and how you're scoring. I could even see the games from the bar in a separate room through a little window.
So there you have it. APEX immediately puts itself into the Top 3 Portland beer bars, in my opinion. Look for me working late night Thursdays, evening through late night Saturdays, and closing shift on Sundays. At least for now.
APEX is located at:
1216 SE Division St. Portland, Oregon 97202 United States
OPEN 1130am-230am every day of the week.
Most of the photos are by "SNOB" Ritch with a few of the less quality grainier pics from my cell phone.








Whoa, Jesse didn't give me a discount for riding my bike today. Are you sure that's part of the deal?
ReplyDeleteVery cool place. I've been known to bring kids and dogs to bars, but I got no problem with a place that doesn't allow them. Especially since it's open for lunch.
i am looking forward to charting apex's growth. i think the word TORONADO was thrown around so much that people's expectations (including mine) were too high..
ReplyDeletethere were some pros: good prices on local pints (3.50-4.00 in most cases), a pleasant feeling of spaciousness, excellent service, good tunes (almost too loud inside, but decent outside)..
there were some cons: specialty 12oz prices approaching $10, the dangerous concrete slope parallel to the bar (needs a railing!), loud music volume inside, fans blowing cold air when it's 50 degrees outside.
definitely more positives than negatives, especially on nights where loud music and cold air are things i might want to encounter. i will return, as will most people, to continue my ongoing evaluation. So hard to make a judgement on opening night.
Bill,
ReplyDeleteI am not sure if the discount is active yet. I think Jesse may still be figuring out what exactly it will be. That or he just doesnt like you.
Goodbye Ohio,
when all the taps are running and bottles in stock it will approach Toronado I think. Keep in mind literally all those beers were ordered the day of opening! I was there just a day earlier and there was no beer at all.
And I must disagree about the prices. While there are $7.50-8.50 beers they are not overpriced for what they were. 12oz pours are also bigger then most places pour for glass sizes.
On the loud music, yeah your going to have to live with that one. Fans, I did not notice it but I was wearing a zip up.
yeah, no bike discount for me either. No biggie, but I thought I'd mention it.
ReplyDeleteWhat do you guys think about the number of beers on tap vs. the size of the place? They'll be the smallest bar with 50 taps that I can think of.
ReplyDeleteDuring nice weather, when customers can spread out all over the patio, I think they'll be able to serve a lot of beer and turn over the kegs in a reasonable amount of time, but it seems like when it's cold and rainy, and the bar is limited to the interior space, the number of people Apex will be able to serve will drop significantly.
Sounds very promising and I can't wait to visit. I will be on foot, of course, so I suppose no discount will be offered. :)
ReplyDelete