Last week the Craft Brew Alliance announced a new brand of beers called the Omission series developed by Widmer Brothers. Yesterday they debuted the beer to members of the media and shared with us test lab results on the beers gluten levels proving they were well under the 20 ppm required by law to be gluten-free. One of the nifty features of the Omission website is you can type in the date stamp on your particular bottle of beer to pull up the gluten test on each batch of beer.
Also revealed was why Omission is only available in Oregon. Apparently there are some TTB issues with label approval as right now the federal government is not recognizing beers brewed with barley as gluten-free so they presumably could not advertise the beer this way.
More behind-the-scenes video on what makes this new brand special below.
If you have not, read our previous story on Omission here, then watch the video.
Gluten-Free Omission Lager and Omission Pale Ale:
Omission
Lager is a refreshing and crisp beer, brewed in the traditional lager
style. Perfect for a variety of beer drinking occasions, Omission
Lager’s aromatic hop profile offers a unique,
easy-drinking gluten-free beer for those looking for a lighter and
approachable beer style. Bold and hoppy, Omission Pale Ale is a
hop-forward American Pale Ale, brewed to showcases the Cascade hop
profile. Amber in color, Omission Pale Ale’s floral aroma
is complemented by caramel malt body, making for a delicious
gluten-free craft beer.
About Omission Lager
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About Omission Pale Ale
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Ingredients
Malts: Pale, Caramel 10
Hops: Citra, Sterling, Mt. Hood
Profile
IBU: 20
ABV: 4.6%
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Ingredients
Malts: Pale, Caramel 10, Dark Munich, Carapils
Hops: Cascade, Citra
Profile
IBU: 33
ABV: 5.8%
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You can't market something through implications. Consumers need to see the words gluten free flying across the label or they won't buy into the product.
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