A classic Oregon winter ale, Deschutes Brewery's Jubelale returns for its 25th year this October through December. The spicy, malty, and slightly hoppy winter seasonal is well known enough to have caused a debate last year with a slightest recipe change. The art on the bottle changes each year and has also inspired many collectors and even a traveling art show.
The 2012 Jubelale label artwork is a grand amalgamation of 25 years of art. The 2012 label is literally “layered” with meaning –the artwork was created through a complex collaging process by Bend, Oregon artist Kaycee Anseth Townsend. She uses small scraps of paper to create designs, and she comprised the 2012 packaging entirely from pieces of Jubelale labels from years past. Fans may even be able to see a recognizable scrap or two from years gone by inside the incredibly intricate final design.
Anseth Townsend said, “My artistic process of collaging a completely new image from tiny bits of paper often feels like working a puzzle, and using only the past years Jubelale labels as my materials for this project added an extra challenge to the process. It allowed me to really get to know each past label, appreciate the work that went into each one, and also think about how I could repurpose different aspects of that work: sky was used to create snowflakes, snow became light, cabin roofs became trees, a pint glass became a lamppost.”
Jubelale was the very first beer to ever be bottled by Deschutes, and it epitomizes the season with a big - and a welcome - warming alcohol temperament. A new regional artist is commissioned every year to create an original work of art, inspired by Jubelale, to be transformed into label and packaging art.
Jubelale will be available in 6-packs, 12-packs and draft this October through December in all 19 states and both provinces where Deschutes beer is sold.Alcohol by Volume: 6.7%