Good news for those who don't like committing to a full case of beer at a time, or those who, like me, don't buy more beer than they can carry in their hands. Today Full Sail Brewing announced the popular Session Red and Black are coming to 6-packs.
Previously the popular Session brand from Hood River-based
Full Sail Brewing only came (oddly) by the case of 12. The beers are a screaming good deal at most large grocery stores and have proven to be popular and won their fair share of awards.From the press release:
“Back in 2005 when we first brewed Session, we believed
that our customers wanted more from craft beer than an IBU arms race.
There was room for a beer that was
balanced, nuanced and emphasized camaraderie more than extremity. Now
several million cases later, that belief has been validated. So, we are
extremely excited to release Session Premium Lager and Session Black
Lager 6 packs,” said Irene Firmat, Full Sail
Brewing Company’s Founder and CEO.
Not
a micro, not a macro, not an import, Session is perfectly positioned
for the customer searching for the perfect lager. It’s a world-class
beer brewed by
a pioneering craft brewer. Since the launch in 2005 the Session line
has brought home GABF gold and silver, was named the World’s Best
Premium Lager, and earned gold and bronze at the World Beer Cup. With
more than 40 medals, and accolades from the Wall Street
Journal to Epicurious to Vanity Fair - Session is more than a cute and
interesting package.
“So
who is the quintessential Session drinker? That’s hard to say,
really. You see, virtually everyone who likes beer likes Session.
Whether they’re craft
beer aficionados, import drinkers or devotees of lawnmower beers,
Session is the one beer they can all agree on. Even Session’s name
speaks to that rare ability to cross boundaries. Beer geeks might
presume we named it Session because it bears a resemblance
to British ‘session beers,’ the ones that go down so easily you can
drink two or three in a row. At the brewery in
Hood River, Oregon,
locals would insist it’s called Session as a shout-out to Full Sail’s
boardsports heritage: as in surf session, jam session, have a good
session. In fact, they’re both right. And that’s the beauty of
Session. It’s inclusive without being ordinary. Accessible without
becoming mainstream. It’s a brand that lets you own a little piece of
it. And there’s nothing more powerful than that. And now, these two
Sessions have their own brand new six-packs – that
is pretty powerful too,” added Firmat.
About Full Sail Brewing Company:
The independent and employee-owned
Full Sail Brewery is perched on a bluff in
Hood River,
Oregon, overlooking the most epic wind and kite surfing spot in the
world. At this very moment
our specialists in the liquid refreshment arts are crafting barley and
hops into your next beer. Among the company’s most popular
brews
are Full Sail Amber, IPA, Pale, LTD, Wassail, Session Premium, Session
Black, and Session Fest lager. Founded in 1987, the Full Sail crew has
been fermenting godlike nectar for 25 years. Committed to brewing great
beer and
sustainable practices their
award winning brews are now available in
29 states.
The Full Sail Tasting Room and Pub is open seven days a week. Swing by for
a pint,
grab a bite,
tour the brewery, or just soak up the
view. Visit us online at
http://www.fullsailbrewing.com






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