BrewSkey Gadget Transforms Bottled Beer into Chelada

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If you’re still reeling from the news that MillerCoors has frozen out its Miller Chill brand, then you will be happy to learn a San Antonio-based company, The BrewsKey, has launched a product to turn your beer into a Chelada. Promising to “Unlock The Flavor of Your Beer,” it looks like a great stocking stuffer this holiday season.

The BrewsKey website says:
“Here in Texas, everything is bigger including the taste we demand from our everyday beer. That’s why we “dress” our beer – sprinkle a little salt on the bottle neck and stick a lime wedge in it. It’s refreshing and it enhances the flavor, but it does have an “ick-factor” if you really think about licking the side of an unwashed beer bottle containing a manhandled lime wedge.
Enter The BrewsKey™: a cool gadget that easily dresses a beer with sea salt and 100% natural lime right inside the bottle. Load a flavor cup into The BrewsKey and slam it down on your beer bottle—no cutting limes, no cow-licking the bottle—you’ll get that natural lime taste down to the last drop.”

How they find licking a beer bottle more gross than infusing a beer with salt and dehydrated lime juice is never explained. But they do provide a video explaining how this gadget works. Curiously, you have to swig and lick the bottle before use, thus making pointless one of the advertised features:

Much like those popular new instant espresso machines that deliver a shot of coffee from a plastic one-use pack, the BrewsKey guys/gals hope to get you on the hook for reloadable cups at $10.99 a 24 pack, with a BrewsKey Starter Kit running you $11.99. The trademarked tagline is the most remarkable aspect; you shouldn’t need to “Unlock The Flavor of Your Beer”.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: [email protected]

1 Comment

  1. Anonymous

    December 10, 2013 at 10:35 pm


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