Industry News

To Kickstarter or Not: Belgian Underground Brewing

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Belgian-Underground-Logo

I am still surprised so many businesses rely on a Kickstarter campaign to become a reality, especially when what they’re asking for is to fund a brewery slightly larger than some people homebrew on for fun, like the 1 barrel nano Belgian Underground Brewing in Silverton, Oregon. Essentially what these folks are asking if for you to Kickstart their homebrewing hobby. Belgian Underground comes from three longtime friends, at least one of Belgian descent who’s “Oba” was a Belgian resistance fighter in World War II as part of a group called the Belgian Underground. The brewery’s top priority, as stated on its Kickstarter? “Primarily to honor the stories of those who risked everything to resist against injustice.” A little melodramatic and seemingly at odds with the second stated priority–to “keep brewing fun.” As much as I believe beer and brewing are among humanity’s greatest creations, even I would admit it’s probably not the best way to honor WWII resistance fighters from another country.

But, let me try to put away my pessimism for a second and offer you the opportunity to make up your own mind. After all, Silverton could use another brewery to join Seven Brides, and this one currently needs to raise less than $5,000 to meet its goal. Also, this interview with one of the founders is a convincing argument for the brewery as a personal passion project, but I have a hard time being optimistic about funding a brewery that will make about 60 gallons a month. Perhaps you’re less of a hater than I am and would like to see if the project meets its goal in just the next 9 days? Was selling a Vespa collection and classic BMW for funds all for naught? Go to https://www.kickstarter.com/projects/1129718700/belgian-underground-brewing to find the answers to these questions and more!

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

4 Comments

  1. Sanjay

    December 24, 2014 at 8:23 pm

    Does anyone remember Short Snout Brewing? What happened to it? It was a similar Kickstarter homebrewery / nano story. I haven’t heard much about it lately.

    • Samurai Artist

      December 25, 2014 at 7:27 am

      Pretty sure they stopped brewing but never officially closed atleast a year ago, as you can do when your a nano.

  2. poormansheli

    December 26, 2014 at 9:29 pm

    PT Barnum would love Kickstarter

  3. Sheldon Lesire

    January 5, 2015 at 4:18 am

    Hey there. Just found this article. We met our goal, with nearly $17,000 pledged from 150 individuals. I’d be happy to do a follow up interview, if you were interested.

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