New L.A. Beer Sitcom Is Breaking New Ground

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L.A. Beer sitcom

Craft beer has been featured on television and in film, but for the first time it is getting the original scripted episodic treatment in a new sitcom series centered around a small brewery startup in Los Angeles, of all places. “L.A. Beer” looks pretty good for a You Tube show and is breaking ground in other ways, too, as it becomes the first web series recorded in front of a live studio audience. L.A. Beer also has legitimate Hollywood cred as its Executive Produced by CBC sitcom “Moms” staff writer Sam Miller.

L.A. Beer is a workplace comedy that takes place at a struggling fictional Silver Screen Brewery.” The synopsis: When awkward millennial Sally starts a new job at Silver Screen Brewery, she works overtime to get her co-workers approval, especially the cute, charismatic founder, David, who may or may not have a thing for Andrea, the head of marketing. The ensemble also includes Patrick, the company’s financial backer, Michelle, his heavy-drinking assistant, and her BFF, Ryan, the nerdy brewmaster.

L.A. Beer’s first 5 episodes debut for American Craft Beer Week on May 11th, 2015.

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Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: [email protected]

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