beer release

Crux Fermentation Project debuts PCT Porter supporting Pacific Crest Trail

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Crux PCT Porter

Crux Fermentation Project has a new beer called PCT Porter that supports the  Pacific Crest Trail Association. An infamous trail, the PCT goes through Washington, Oregon and California and has become one of the most famous goals for hikers to enjoy the challenge, views and somewhat isolation.

 

According to the Crux Fermentation press release:

The more PCT travelers we’ve met at our tasting room and the more stories we’ve heard, the more we’ve understood the trail’s significance and felt a greater need to support it. It’s an important historic asset to our friends and community.

We wanted to celebrate the Pacific Crest Trail in a very real, authentic and human way. We wanted the imagery to convey the human experience of the trail so that those who would eventually enjoy this beer could gain a little bit of a deeper appreciation for the trail itself. We conducted online research for PCT hiker blogs and journal entries looking for examples that went beyond words to include illustrations that captured their experience. It didn’t take long to discover thehikeguy.com and our very own local PCT enthusiast, Kolby Kirk. We immediately fell in love with the stories (both verbal and visual) that the pages of his journal shared. It turns out that Kolby was a fan of Crux and loved the idea of celebrating the trail experience in a collaborative way with us.

“I’m honored that my journal artwork is featured on the PCT Porter can. To me, the label represents so many great things about Bend and the Pacific Crest Trail. It provides a visual reminder of how important the PCT is in my life and how it needs to be protected for generations to come.” Kolby Kirk, aka “Condor,” said.  “Since Crux opened, I’ve shared many beers with friends at the brewery and have met quite a few thru hikers there, as well.”

As for the beer itself, Crux founder and brewmaster, Larry Sidor, finds porters to be the ultimate “comfort beer”.  “Every time I have one, I wonder why my last beer wasn’t a porter,” Sidor says. “When brewed well, a porter has a smoothness combined with layers of complexity that never disappoints. I think we achieved that and more with PCT Porter

Crux Fermentation Project is proud to sponsor the Pacific Crest Trail Association’s effort to care for and protect the trail.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: [email protected]

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