beer release

Iron Maiden’s “TROOPER” beer Rolls-Out Nationwide Ahead of Summer Tour

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As Iron Maiden suits up for the North American leg of its The Book of Souls World Tour, Artisanal Imports announces a new draft initiative for the band’s beloved beer TROOPER, supported by a stunning new 3D tap handle featuring mascot “Eddie”, broader U.S. distribution and a fan photo contest.


More from the press release:

TROOPER will soon be pouring all over the country, including many states where it has never been sold before, to meet a dramatic increase in demand. Most tour venues, hundreds of surrounding bars and designated TROOPER Bar Alliance locations will carry TROOPER to ensure fans don’t go thirsty. The golden elixir will pour from a special limited-release 3D tap handle featuring Maiden’s renowned mascot Eddie, a legend in his own right.


“TROOPER’s new tap handle looks amazing; it’s that simple,” says Lanny Hoff, Artisanal Imports SVP-Brands Manager. Combined with a fresh shipment of kegs, the new tap handle should make it easier than ever for fans to find Trooper during and after the tour.”


The stunning 3D handle is not available for sale, but fans have a unique opportunity to win one by entering the “Win An Eddie Tap Handle Photo Contest” located on the TROOPER Facebook page.


“As a lifelong fan of real ale, realizing TROOPER has been a dream come true,” says Bruce Dickinson, vocalist for Iron Maiden and co-creator of TROOPER. “It’s great to see TROOPER on draft beginning to roll out to States where it’s never been available before. The fans wanted it and we are happy to deliver the goods.”


Iron Maiden’s American voyage kicks off in Bristow, VA on June 3, and culminates in a July 22nd appearance in Brooklyn. For more info on the band, their tour and beer, head to
TROOPER is an award-winning premium British Extra Special / Strong Bitter (ESB) styled beer inspired by Iron Maiden and handcrafted at Robinsons Brewery located in Stockport, United Kingdom. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon, which has helped this ale sell millions of pints around the world since its 2013 inception.
Robinsons Brewery has been based in the heart of Stockport for almost two centuries. With 300 tenanted and managed pubs, inns and hotels across the North West, it is one of oldest and most respected names in British brewing.


Style: ESB

ABV: 4.7%

Color: Deep Gold

Aroma: Sweet biscuit malt, citrus zest

Flavor: Strong, aromatic roasted malt, firm bitter backbone


Interested in becoming a TROOPER Bar Alliance member and / or selling Iron Maiden’s TROOPER at your restaurant, bar or retail store? Interested in carrying the new 3D Eddie tap handle? Questions about the “Win An Eddie Tap Handle Photo Contest”? Please contact Lanny Hoff by email at [email protected]com.


About Iron Maiden: With over 90 million albums sold worldwide, Iron Maiden is considered one of the most successful heavy metal bands in history, having played over 2000 live shows internationally throughout a career spanning over four decades. Iron Maiden’s famous mascot, “Eddie”, has been a steadfast figurehead over the band’s 16 studio albums, the most recent of which is their first ever double and topped the chart in over 40 countries. For more information on the band, their tour and beer, head to


About Robinsons Brewery: A proud family of independent brewers, Robinsons is one of the most advanced and sophisticated breweries in the UK, with a worldwide reputation for real ale. Robinsons applies decades of experience to create exciting new varieties and choices of flavor that encourage drinking excellence.


Combining original recipe heritage brews such as Old Tom (first brewed in 1899) and Unicorn (legendary since 1896) with innovative young ales such as Dizzy Blonde, Wizard and TROOPER (created with Iron Maiden) is what differentiates Robinsons… forward-thinking with the very best traditions. It’s an award-winning formula which has earned Robinsons real ale recognition for almost 180 years. Learn more at

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: [email protected]

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