Industry News

Welcome to Lompoc, Oregon

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“Welcome to Lompoc, Oregon,” is a new video and branding campaign for twenty-year old Portland mainstay Lompoc Brewing. The new tourism video is created by Lompoc Oregon Scenic Tourism (LOST) Division, established in 1997. For more information, visit LompocOregon.com.

More from the press release:
“We constantly get asked why we’re named after a city in California, and why we pronounce it lom-pock when it should be lom-poke,” explained Lompoc owner Jerry Fechter. “This campaign brings the focus to our brand and emphasizes the idea that Lompoc, Oregon, is a state of mind; you won’t find it on any map, but if you’re here, then you’re already there. Lompoc, Oregon, is a gathering place for neighbors and locals to relax over a few pints, enjoy delicious food, socialize and make new friends.”
Added Fechter, “Lompoc, Oregon, can be whatever and wherever you want it to be. Take a six-pack of Proletariat Red cans camping, and you’re in Lompoc, Oregon. Bring a growler of C-Note to a BBQ, and you’re in Lompoc, Oregon. Or watch a Timbers match at Sidebar with a pint of LSD; you’re in Lompoc, Oregon.
The campaign, which includes posters, T-shirts, and stickers, also introduces a Pint Club loyalty program. Pub visitors can request a card, in which every purchased pint receives a punch; every 50 punches are redeemable for rewards, and raise the cardholder to the next level. The status levels reflect the people who make up Lompoc, Oregon: Local, Townie, Proletariat, Diplomat and Royalty.
Mission Expedition, a Portland agency that crafts media and messages to locate, engage and motivate customers, designed the whimsical graphics that bring Lompoc, Oregon to life.
The campaign was unveiled at a press conference at the brewery’s Sidebar pub earlier this evening. Special guests included Sir Pamplemousse, who stands for fun and tomfoolery; and Proletariat Red, who embodies the working class of beer drinkers. Both characters represent two of Lompoc Brewing’s most popular beers.
The event ended with a celebratory group toast with glasses of Lömpocker Hoppy Kölsch – the official beer of Lompoc, Oregon – that literally means “of or relating to Lompoc;” and a welcome address to everyone in the room, the official first citizens of Lompoc, Oregon.
About Lompoc Brewing
Lompoc Brewing creates eight flavorful year-round beers, plus a ridiculous number of seasonals. You can find Lompoc Beers in 12-ounce, 22-ounce bottles, cans (coming this week) and on draft at locations in Oregon and Washington, and at its five Portland neighborhood pubs: Fifth Quadrant and Sidebar in North Portland, Hedge House and Oaks Bottom in Southeast, and the Lompoc Tavern in Northwest. Lompoc Beer means Local Beer.
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OVERVIEW
Phone: 503-288-3996
Social: @LompocBeer
Hashtag: #LompocOregon #FindingLompocOR

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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