Industry News

Laurelwood Focuses on Cans with New Packaging and New The Wood Lager

By  | 

Laurelwood Brewing Co. has debuted new packaging for its cans in a brand refresh, also announcing new can ‘The Wood Lager’. The new redesign of cans starts with the debut of Workhorse IPA and Free Range Red 12oz cans and 6-packs that start debuting Monday, July 17th throughout Oregon and Washington.

More from a press release:

 

 

The new can designs come to you by way of the great minds at Prohibition Co. With the release of these cans, Laurelwood will be moving away from 6 pack bottles and replacing Red Elephant IRA and Golden Ale. Ben Dobler, Director of Brewing Operations states, “Our industry is constantly evolving and looking at different ways to deliver a unique drinking experience to the customer.  For the last 4 years you’ve been able to find Laurelwood’s award winning beers in glass, however as we too look at ways to evolve we’ve decided on moving our beer in to cans.”

 

Laurelwood is also expanding its can segment with the addition of The Wood Lager. This German style lager is a natural fit to the lineup and rounds out the offerings. According to Director of Marketing & Sales, James Buxman, “Creating a new flagship for Laurelwood has been in planning for quite some time. With Ben’s experience brewing lagers and developing lager programs, we are confident that this will become a fan favorite.”

Find these new cans at Laurelwood’s Portland pubs, as well as in stores throughout Oregon and Washington.

 

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: [email protected]

Leave a Reply

Your email address will not be published. Required fields are marked *