beer release

Ommegang releases Game of Thrones “Winter is Here” and new Gift Pack

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Winter is here! Is anyone else as pumped up as I am for the new season of Game of Thrones®? I think Ommegang Brewery is because they have just announced the release of “Winter is Here” double wit and the re-release of “Fire and Blood Red Ale” and both will be available in a gift pack. Game of Thrones returns to HBO on July 16th and Ommegang’s GOT beer “Bend the Knee” Golden Ale will be available for that with the new releases hitting this fall.

 

Winter is Here! An 8.3% AVB Belgian-style double white ale with the fearsome Night King emblazoned on the label, Winter is Here will be available in 750ml single bottles, on draft, and also paired alongside previously released Fire and Blood Red Ale in a collectible gift pack complete with a commemorative glass. Suggested retail price is $11.99 for the individual bottles and $23.99 for the gift pack, both of which will be on shelves in late October.

 

More from the press release:

“For six seasons, Game of Thrones fans like ourselves have watched as the great houses of Westeros battled amongst themselves, all the while knowing that the only battle that really mattered – the great war – was yet to come,” says Doug Campbell, Brewery Ommegang’s President. “In this next season, we celebrate the long-awaited arrival of winter with a beer fit for consumption north of The Wall. Winter is Here is a fortifying and delicious double white, brewed with sea salt and white pepper, sure to keep you warm in winter, no matter how long it lasts.”

“Game of Thrones fans have been waiting for winter since the very first episode of the series debuted,” says Josh Goodstadt, Vice President of Global Licensing at HBO. “Now, thanks to this latest Game of Thrones beer, they’ll have the perfect brew to sip throughout the cold months that lie ahead. We can’t wait for fans to get their first taste of Winter is Here!”

Winter is Here is brewed with pilsner malt, white wheat malt, and soft red wheat flakes, hopped with Saaz hops, and spiced with white pepper, sea salt, coriander and sweet orange peel. Brewery Ommegang’s house yeast is used in primary and secondary fermentation. This double white ale pours a hazy pale straw color with a stark white head. Aromas of banana, clove, and pronounced peppery phenols lead, and the flavor is slightly sweet malt, subtly balanced by hints of sea salt. Despite a full mouthfeel and healthy ABV, it still manages to drink quite lightly. The finish gradually builds in a warming crescendo of peppery spice.

Fire and Blood was the third beer in the collaborative series, originally released in spring of 2014. It’s brewed with pilsner, spelt, rye, and other specialty malts, hopped with Styrian Golding and German Tettnang hops, and spiced with ancho chilies for additional complexity. The hue is deep, dark red with a persistent, creamy, off-white head. The aromas of ripe fruit, raisins, slight spice and malt mix nicely with a slight floral, spicy hop character. The flavor of sweet malt gives way to faint dryness and is balanced by spicy rye and hop flavors with underlying raisin and prune notes. The finish offers balanced malt and spicy characteristics from hops and rye. Fire and Blood is 6.8% ABV, and the label art features one of the original three labels, a fiery image of Daenerys Targaryen’s dragon, Drogon.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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