hop harvest

HopsHouse is a new Year-Round Hydroponic Hop Growing Greenhouse

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On December 1, 2015 we published an article titled “Hydroponic Year-Round Fresh Hops Could Change Everything” and now nearly two years later Rough Brothers, Inc. (RBI) has announced the launch of HopsHouse, a hydroponic hops greenhouse. The new product is a single-solution greenhouse designed to optimize yields and have flowering hops in as little as three months.

 

According to the press release: HopsHouse will provide growers and breweries a competitive advantage, supplying a fresher and more local product- straight from the bine to the brewery.

More info from the recent announcement:

Hops are a relative of cannabis and grow similarly to hydroponic tomato vines. RBI has worked in both industries for a number of years. A team of crop scientists, engineers, growers and beer enthusiasts from RBI took what they know about the two plants and successfully designed a controlled environment that allowed hops to grow and flower after 3 months. The team grew 5 different hops rhizome varieties and tested different nutrient and lighting combinations to ensure the best rate of growth.

 

 

The HopsHouse is offered in two different sizes: 30’ x 60’, starting at $119,495 and 30’ x 108’ starting at $149,495. Pricing includes necessary systems and equipment. Options to customize are available.

“The craft beer industry is growing. We saw an opportunity and we are running with it,” said Tom Vezdos, RBI Vice President and Divisional Manager of Commercial Greenhouses. “The introduction of HopsHouse allows breweries and growers to be more independent. No longer will breweries and growers be at the mercy of big beer conglomerates or inclement weather.”

The overall beer market is a $107.6 billion industry, according to the Brewers Association, with small and craft breweries contributing $67.8 billion to the US economy. With Anheuser-Bush’s acquisition of SAB Miller International, which includes SAB Hop Farms located in South Africa, craft breweries have seen their supply completely cut off. The introduction of HopsHouse will allow breweries and growers to be more independent. A study by Hop Growers of America reported that nearly 90 million pounds of hops were harvested in 2016.

 

 

For more information, visit http://www.YourHopsHouse.com

About HopsHouse: HopsHouse is the first single-solution hydroponic hops greenhouse. It is a product line offered by Rough Brothers, Inc., the nation’s largest greenhouse manufacturer.

About Rough Brothers, Inc.: Rough Brothers, Inc. was founded in 1932 as a maintenance and repair facility for greenhouses which were made out of redwood at the time. Over the last 85 years, RBI has evolved from a small workshop with a handful of employees to become the largest commercial greenhouse and garden center manufacturer in North America.

 

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

2 Comments

  1. Hume Looper

    November 2, 2017 at 9:39 pm

    If any horticulturist-brewers can prove the following comments incorrect, more power to him/her but:
    -Unlike Cannabis (annual) or Tomatoes (tropical), Hops are temperate zone perennials which require a cold dormancy period to restart a new cycle of growth/flowering/cone production. Presumably after each crop, hop rhizomes would have to be rotated into cold storage and replaced with a new set of conditioned rhizomes to keep production going year round. I don’t think new growth with flowers/cones will just piggy-back on older growth like indeterminate tomatoes do. Also, flowering is triggered by day-length changes (which occur naturally after the solstice in mid to high latitudes) but I guess that could be simulated with lights.
    -“…successfully designed a controlled environment that allowed hops to grow and flower after 3 months” It is entirely normal anyway for hops to flower after 3 months, nothing revolutionary there. Those flowers then produce cones which will be mature (have bittering resins and nice aromas) 2-3 months later.
    -It’s hard to imagine how costs (and therefore price) could be anywhere near conventionally grown hops with all the extra inputs/expenses. Don’t forget…. as expensive as hops are, they’re only 1/200-500th the value per ounce of Cannabis so expensive cultivation schemes are nowhere near as “rewarding”… and what’s the carbon footprint per lb. of hops using intense cultivation with heat, lights, refined nutrients vs. normal outdoor growing?

  2. Jonathan Seal

    November 8, 2017 at 2:05 am

    Looking forward to comments in response to the points made above…

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