beer release

Red Robin Gourmet Burgers debuts 1969 Lager and Hop Salt Seasoning

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Red Robin Restaurants has been a big sponsor of the Great American Beer Festival for the last few years and this year debuted their own beer – 1969 Lager and announced a Hop Salt Seasoning for their fries. Red Robin, now called Red Robin Gourmet Burgers, tepidly began to embrace craft beer a few years ago but has now teamed with New Belgium on their signature beer and will debut the Fry Seasoning in 2018. It’s been years since I set foot inside this national chain, but I must admit I LOVEd their steak fries and am curious to give it a new try, perhaps when I have limited options while shopping this holiday season.

More from a press release:

“Red Robin has been synonymous with great burgers since our first restaurant opened in 1969, but we’re also a destination that offers an expansive selection of draft and bottled beer,” said Jonathan Muhtar, senior vice president and chief marketing officer at Red Robin. “We wanted to build on the positive response from our first burger-inspired beer, which we introduced at last year’s festival, and know our 1969 Lager and Red Robin Hop Salt are menu additions that will resonate at the festival and in restaurant.”

 

The 1969 Lager is brewed by New Belgium Brewing. The crisp, easy drinking, golden lager has a modest 4.7% alcohol by volume and minimal IBU’s of 18. It’s a highly approachable, palate-friendly beer that packs big flavor to perfectly complement the more than two dozen high-quality gourmet burgers and Bottomless Steak Fries on Red Robin’s menu. After its debut at Great American Beer Festival, 1969 Lager will begin to rollout on draft in Red Robin restaurants nationwide.

 

Beyond the bar, Red Robin will also unveil its Red Robin Hop Salt, a new seasoning developed in conjunction with the Boston Beer Company. The unique spice is made with the same Hallertau and Tettnanger hops variety that makes up Samuel Adams Boston Lager, orange peel and brown sugar to balance the hoppy bitterness. The seasoning will be served on Red Robin’s famous steak fries along with a side of citrus ale dressing – creamy aioli with hints of citrus, onion, garlic and chives and an ale style beer reduction – for dipping. Hop salt is slated to rollout in Red Robin restaurants in summer 2018.

 

For more information on Red Robin Gourmet Burgers and Brews, visit www.redrobin.com. To sign up for Red Robin Royalty to receive exclusive benefits throughout the year, visit royalty.redrobin.com.

 

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., and under the trade name, Red Robin Gourmet Burgers and Brews, is the Gourmet Burger Authority, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. At Red Robin, burgers are more than just something guests eat; they’re a bonding experience that brings together friends and families, kids and adults. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature beverages. Red Robin offers a variety of options behind the bar, including its extensive selection of local and regional beers, and innovative adult beer shakes and cocktails, earning the restaurant a VIBE Vista Award for Best Beer Program in a Multi-Unit Chain Restaurant. It’s now easy to take Red Robin anywhere with online ordering for to-go and Gourmet Burger Bar catering pickups through Yummm2Go. There are 570 Red Robin restaurants across the United States and Canada, including Red Robin Express® locations and those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on FacebookInstagram and Twitter.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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