can release

Deschutes Brewery to Can Fresh Squeezed IPA, Mirror Pond Pale and Pacific Wonderland Lager

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Deschutes Brewery announces three of its main beer brands are now being offered in new, lightweight aluminum cans. Mirror Pond Pale Ale, Pacific Wonderland Lager and Fresh Squeezed IPA are currently available for purchase in cans at all public houses and tasting rooms in Bend and Portland, Oregon.

 

More from a press release:

Shipments of beer in cans will begin from the Bend production facility on Feb. 19 to distributors nationwide and will appear in retail stores and other establishments shortly after. All three beers will continue to be sold in bottles.

“We are excited that the new bad ass aluminum packaging will arrive just in time for spring and summer outdoor activities, where the lighter cans can be more easily transported anywhere, for any occasion.” said Michael LaLonde, president and CEO of Deschutes Brewery.

Cans will be available for purchase everywhere Deschutes beer is currently sold and at new establishments where glass bottles were not previously allowed.

“I think we may be the last brewery to put beer in cans,” said LaLonde, “but hey, when you’re focus is all about making the beer damn tasty, new packaging may take a little longer.”

 

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: [email protected]

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