Mindy’s Beer Gear

Beer swag is common. Everyone has their favorite brewery t-shirt or pint glass, but extra cool and unique items are rare–it is only so often you get a Fort George slap wrist can coozie. Recently I stumbled upon some extra cool swag from Mindy’s Beer Gear, all handmade locally from real beer labels, postcards, 6-pack holders, or any other brewery materials Mindy can get a hold of. Her products–handmade wallets, handbags, bracelets and belts–are of high quality and classy designs that she already has in a catalog on her website. Items can be ordered custom made and in singles or in bulk. Just check out what she has to offer…

Upright Oyster Stout wallet
The best part of all of her products is that they are not half-assedly made. You might suspect the labels and boxes alone would rip, tear, and fade easily, but she seals them all together with durable shiny vinyl covering that protects them well, then adds a nice sheen and finally stitches everything together tightly. The products also have a design sensibility that goes beyond the art of the packaging, complementing the colors and style with Mindy’s custom interiors.
These wallets, tote bags, bracelets, and luggage tags are no joke and carry some serious beer geek hipster cred. Just check out this sexy Four Play 1.0 wallet she designed for me. I especially like the slick complementary interior, which features the same boy blue and girl pink colors I used in the label design.
Possibly the coolest piece of her work, though, is this punk rock style wallet that she wanted to do from the get-go. It features the label artwork for Upright’s unnamed lager, aka “The Clash” tribute beer. Notice again how she uses only the palate of colors already laid out for her in the artwork: black, white and red.

Slick, no? This wallet is now my official money clip and business card carrier, and I keep on me at all times. I especially dig the large push button that clasps this baby together, it keeps it well sealed so I don’t lose anything. The metal stud of a button also hearkens back to the metal and leather of late 70s-early 80s classic punk rock.
Amnesia Brewing bracelet constructed from Postcards
Of course she does not make just Upright Brewing stuff. Those were all wallets she made just for me, they might be collectors items because there was only one made of each. If you go to her Etsy page you will find a variety of products from breweries all over the country. Many of the products feature larger that aren’t local ,from Flying Dog, North Coast Old Rasputin, New Belgium, 21st Amendment, Short’s, Left Hand, and more…

As you can see, they are not just wallets but bags, bracelets, and more. While Mindy has a decent following on internet sales and the occasional booths at markets, these are ripe for breweries to order up their own handmade beer gear.
Not only is this stuff cool but it is sustainable, reusing old labels, postcards, and six pack carriers that would get tossed into landfills instead used to make one of a kind beer gear painstakingly constructed with attention to detail.
Have a few extra beer labels laying around or something that you would like turned into an original piece of art? You can ask Mindy to make one just for you, or if your a larger brewer or company, just place an order. It only took 3 labels for Mindy to make each one of the Upright Brewing wallets pictured in this article.

If I don’t start seeing more of her work around town I will be disappointed in all of you.

Mindy’s contact info in the photo above and her webpage here: http://www.etsy.com/people/MindysDesigns

You can also find her on twitter at @mindysbeergear

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

Discussion

  • Anonymous
    Anonymous
    Tue Jul 12, 2011 7:26 PM

    Those six-pack bags look excellent. She should patent that idea.

    • Morgan
      Morgan
      Wed Jul 13, 2011 4:21 AM

      cool idea!

      • Paul!
        Paul!
        Thu Jul 14, 2011 2:17 AM

        What a cool and inspired idea. I really hope this publicity doesn’t end in some sort of cease and desist letter for her though