New Belgium Accumulation White IPA a New Winter Seasonal

When I first heard of White IPA, it was as the Deschutes and Boulevard collaboration White IPA. I assumed the style would be a short-lived gimmick, but now a few years later brews like New Belgium’s Accumulation White IPA are still being released. According to New Belgium, Accumulation is all about the hops and wheat, and I guess it is replacing Snow Day, which was basically a CDA with Midnight Wheat. So, New Belgium’s winter seasonal is essentially going from black to white.

According to the press release: Accumulation pours unfiltered, with a white-gold tone, offering tropical aromas from the Mosaic and Amarillo hops. It also has a nice bitter bite balanced against the soft flavor of peaches and a hint of citrus.

“Typically the winter months bring darker beers, however we’re going against the grain this year by delivering an exciting White IPA,” said Grady Hull, New Belgium’s assistant brewmaster. “This beer is a hoppy wonderland. It’s big and bright, yet the addition of wheat gives it a unique twist and smooth finish.”

Accumulation White IPA shares the look of a wheat beer, along with the creamy and refreshing notes associated with wheat beers, but drinks like a proper American-style IPA. Accumulation White IPA is 6.2% ABV and 60 IBUs.

To celebrate the arrival of Accumulation White IPA, New Belgium has created a free game, which will run November 1 through December 31, called Accumulate Hops. The game rewards players for doing things they already do, like visiting NewBelgium.com, using New Belgium’s Beer Mode app and going to New Belgium tours and events.

To play, simply visit NewBelgium.com, login or create an account, then cruise the site, use the app or attend events to earn points and limited edition badges. Clues on New Belgium’s Facebook, Twitter and Instagram accounts will also reveal additional ways to earn points. The more points earned, the more badges you’ll get. Each badge gives you more chances to win the grand prize for an all-expenses-paid ski trip to Colorado. New Belgium will also randomly reward other users with New Belgium schwag.

To find out if Accumulation White IPA is sold near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. Pricing varies by location. You can follow New Belgium on Facebook at http://www.facebook.com/newbelgium and Twitter @NewBelgium.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

Discussion

  • Anonymous
    Anonymous
    Wed Oct 23, 2013 7:11 PM

    From The Office of the Rogue Nation President

    It has come to our attention that outside our borders, white has become the new black. Never one to follow trends, the Rogue Nation has chosen to yet again lead, with the creation of the Plaid IPA.

    Pendleton Woolen Mills and Rogue Ales and Spirits have collaborated to create a beer that’s dedicated to the beauty of the Painted Hills that stand midway between Newport and Pendleton, Oregon, and honor the terroir of Oregon hops, barley, and rye.

    Plaid IPA is a unique combination of Rogue Farms Dare™ and Risk™ malts, Rogue Farms Revolution Rebel & Freedom hops, Pacman Yeast, Free Range Coastal Water, and the holes in the heel of Pendleton Woolen Mills socks.

    • Anonymous
      Anonymous
      Thu Oct 24, 2013 10:55 PM

      Parker Brothers may object to Rogue’s names for their malts, but otherwise that’s a solid marketing scheme-I mean, recipe.