Anti-brewery merger and acquisition sentiments are reaching new heights today as a new website and twitter account called “Sell-Out and Die” posted photos and one creepy as hell video of its version of a “10 Barrel Funeral Service”. Before the video (seen below), the anonymous website owners write “Here Lies 10 Barrel Brewing Co. 2009 – 2014. 10 Barrel Brewing Co.’s life was cut short at 5 years of age by a drunken stampede of Anheuser-Busch’s corporate Clydesdales. The website and twitter feed has been encouraging some popular twitter accounts and hashtag users to share condolences with their own hashtag, #SellOutandDie. The whole thing is a bit reminiscent of the current culture wars going on in the gaming community that have spurned the ongoing #GamerGate controversy.
Luckily this sort of over-the-top vitriol towards brewery acquisitions is not quite the mainstream, and hopefully it will stay that way. While The New School may not be fans of AB/InBev purchasing craft breweries, this sort of attack is a bit much and makes us look like a bunch of wackos. And did I mention how creepy this whole website and video is? We tried to get a hold of the founder of this nonsense via their twitter account, but have not received any response yet.