Anger Towards Craft Brewery Sales Spurs #SellOutandDie Campaign


10 Barrel funeral service photo from the Sell Out and Die website

Anti-brewery merger and acquisition sentiments are reaching new heights today as a new website and twitter account called “Sell-Out and Die” posted photos and one creepy as hell video of its version of a “10 Barrel Funeral Service”. Before the video (seen below), the anonymous website owners write “Here Lies 10 Barrel Brewing Co. 2009 – 2014. 10 Barrel Brewing Co.’s life was cut short at 5 years of age by a drunken stampede of Anheuser-Busch’s corporate Clydesdales. The website and twitter feed has been encouraging some popular twitter accounts and hashtag users to share condolences with their own hashtag, #SellOutandDie. The whole thing is a bit reminiscent of the current culture wars going on in the gaming community that have spurned the ongoing #GamerGate controversy.

Luckily this sort of over-the-top vitriol towards brewery acquisitions is not quite the mainstream, and hopefully it will stay that way. While The New School may not be fans of AB/InBev purchasing craft breweries, this sort of attack is a bit much and makes us look like a bunch of wackos. And did I mention how creepy this whole website and video is? We tried to get a hold of the founder of this nonsense via their twitter account, but have not received any response yet.

Twitter: @SelloutandDie Website:

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact:


  • Howard Bales
    Howard Bales
    Thu Nov 13, 2014 10:38 PM

    Haha, new school. Thanks for posting this. I guess creepy was the intent. But I don’t see this as an attack, and not wacko. People deal with grief in many ways. This gives me closure.

    • cbob
      Thu Nov 13, 2014 11:02 PM

      Serious wackos, childish and snobby and just plays into a craft beer drinker stereotype. Someone has WAY too much time on their hands

      • ElGordo
        Fri Nov 14, 2014 6:53 PM

        Dudes can’t even do math. The brewery’s logo plainly states that it was founded in 2006. The prologue doesn’t even make any sense: 2009-2006? What the hell is that? Bunch of fuckin’ amateurs.