SYNEK unveils a new redesigned Home Draft System and website today. Synek is one of a new generation of devices aiming to bring draft quality beer to your home. With a successful $650,000 kickstarter campaign, Synek (‘sin-eck’) has redesigned a newer, slicker final dispenser design than the one we wrote about in June.
“We believe that SYNEK could have the same impact on beer that Keurig had on coffee,” said Synek founder Steve Young. “Brewers engage more customers, distributors save on shipping costs, retailers fit more product on shelves, and customers access more brands than ever before.”
Unlike bottles and cans, SYNEK bags can be filled from any tap, giving access to an unlimited variety. The dispenser is self-refrigerated and pressurized, which extends the shelf life well past that of growlers. In addition to the aesthetic changes, the new design includes several functional improvements to the original prototype, including improved insulation, cooling, and the ease of interchanging bags.
I personally like the idea, but Synek’s challenge will be getting breweries and taprooms to fill their packages. As easy as that is, it’s hard to get people to change from what they’re used to.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.