Budweiser Super Bowl Ad Mocks Craft Beer Drinkers

Budweiser’s tone deaf Super Bowl ad spot that makes fun of craft beer drinkers is riling people up after the cmpany’s recent craft beer acquisitions. Instead of just promoting the macro brand with puppies and the Bud Clydesdales like the ad earlier in the evening, this one takes a pot shot at beer snobs and a fictional “Pumpkin Peach” beer–which, ironically, Elysian Brewing brewed one of last year. This left Elysian brewer Steve Luke–who created said beer–commenting on Facebook, “Funny thing is, I brewed a Pumpkin Peach Ale last October…Oh, AB-Inbev, you clunky, clueless moron…”

Talk about bad timing, since Budweiser/InBev just purchased Elysian Brewing and now the company is making fun of us and our beers. And I still wonder why some people just don’t get the backlash against the big guys and the buyouts?

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Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com


  • Jeff Alworth
    Jeff Alworth
    Tue Feb 3, 2015 1:00 AM

    It’s not clueless at all. If anything’s clueless, it’s Elysian’s expectation that they wouldn’t find themselves in a large, diversified beer company at which their own brand is at odds with other brands in the portfolio. And for sixty million bucks, I presume AB is thinking, they can suck it up and smile. These are the rules you play by when you hand over your ball to a different referee.

    • Samurai Artist
      Samurai Artist
      Tue Feb 3, 2015 9:51 AM

      Wait Jeff, are you telling me that Budweiser will say one thing and do another to make a buck??? Perhaps this means their promises to leave their newly acquired breweries alone should only be taken with a grain of salt?? And where did you come up with this 60 million bucks number? Was that reported somewhere I missed? Coincidentally that was my actual guess.

    • 80
      Tue Feb 3, 2015 7:40 PM

      I presume “AD” is short for advertisment? Why is it capitalized?

      • Samurai Artist
        Samurai Artist
        Wed Feb 4, 2015 12:32 AM

        you may disagree but I think a capitalized “AD” is clearer than ad which could get confused for a typo or maybe someone thing it’s missing and extra “d”