Firestone Walker Brewing SOLD to Duvel Moortgat

firestone_walker_brewing_company_logo-1

Didn’t see this one coming, but Firestone Waker Brewing has sold to Belgian brewer Duvel Moortgat. Rumor has it Anheuser-Busch/InBev tried to buy Firestone last year, only to be rebuffed so heavily that Firestone left almost all of its Bud-associated beer distributors. Firestone joins Boulevard Brewing and Ommegang in Duvel’s robust American portfolio. AB/InBev must be shaking its head in confusion.

Full Press Release:
Kansas City, Mo., & Paso Robles, Ca. – In an agreement signed earlier this week, Firestone Walker Brewing Company and Duvel Moortgat will combine their two companies in the USA.  The California brewery will continue to operate independently in Paso Robles under its current leadership of David Walker and Adam Firestone.

Duvel Moortgat

David Walker and Adam Firestone, joint founders of Firestone Walker said: “The Firestone Walker and Duvel Moortgat families have combined forces to broaden their capacity and scope as brewers. Long admirers of each other’s beers, culture and breweries, the two teams saw the perfect fit for an alliance. The partnership will allow Firestone Walker to develop our capacity across the US in a conservative and thoughtful way by consummating a life long tie with this family-owned international craft brewer, who continue their commitment to participating in the American Craft Revolution.”

“The relationship I have built with David and Adam made Firestone Walker the perfect fit for future growth,” said Michel Moortgat, CEO of Duvel Moortgat. “We share the same values; have a great mutual respect for each other’s achievements and a deeply-held belief in exceptional quality as a platform for long-term success. Bringing Firestone Walker together with Boulevard, Ommegang, Duvel and the other craft breweries in our family creates a stronger platform in the USA for us both and allows us to collaborate on brewing in different locations across the USA”

“The most important thing that we can do for Firestone Walker is to help David and Adam manage the exponential growth that their team and their brewery is experiencing right now by providing financial and production capacity to support them,” said Simon Thorpe, President of Duvel Moortgat USA. “We are not integrating our organizations. Both Boulevard and Ommegang are also enjoying tremendous success and we still have much to do in realizing our dream for both these breweries.”

The transaction between Duvel Moortgat and Firestone Walker is expected to close later this year. It is an agreement between two private, family-owned companies, so no financial or contractual details will be disclosed.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

Discussion

  • Branden
    Branden
    Mon Jul 20, 2015 11:24 PM

    Consolidate to avoid the buyout. Better than one of the country’s best breweries selling to ABI or MillerCoors.