New Belgium Brewing to Open Pilot Brewery in Denver Hotel


Looks like New Belgium Brewing is about to make Crooked Stave Artisan Beer their neighbors when they open a new 10 barrel pilot brewery at The Source Hotel in Denver’s River North District (RiNo). New Belgium will brew on the ground floor of the Source Hotel, across the street from the Source market building that houses Crooked Stave, with barrel aging on the 8th floor in a rooftop lounge, dubbed “The Woods”, a collaboration between New Belgium and The Source Hotel. “The Woods” will serve New Belgium beers paired with small plates and will include a snack counter and bar, sit-down dining and beer garden. The 8th floor will also include a pool and roof deck with mountain and downtown views.

New Belgium beers originating from the 2,000 square foot brewery will go to establishments in The Source Hotel and expanded market hall. The fifty oak barrels for on-site aging will help expand New Belgium’s sour beer offerings, which the brewery has been producing since 1998. That’s when brewmaster, Peter Bouckaert, first introduced aging beer in wood barrels and blending to New Belgium. The brewery’s current cellar in Ft. Collins – also known as the foeder forest – now has 64 French Oak foeders, or barrels, making it one of the most comprehensive wood beer programs in the country.

“After 25 years in Ft. Collins, we’re really excited to get more deeply involved in Colorado’s cultural and political capital,” said Jenn Vervier, director of strategy and sustainability at New Belgium. “We’ve long considered creating a Denver location to bring the New Belgium experience to more of our Colorado fans and to the millions of travelers who visit Denver. RiNo is already a vivid scene with a rich art and craft beer culture, and will soon have great access for bikers and walkers. This small batch brewery will allow us to collaborate with The Woods’ chef and mixologists to create innovative beers, drinks, and pairings you can’t get anywhere else. The Source Hotel and the Zeppelin Development team are the perfect fit.”

Zeppelin Development, the Denver-based boutique development company behind The Source Hotel and expanded market hall will work with the group behind The St. Julien Hotel in Boulder, Colo. to operate The Source Hotel. Construction is set to begin this summer, with an anticipated opening in the first quarter 2017.

To learn more about New Belgium Brewing, check out and for more on The Source visit

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: