Deschutes Brewery is unveiling new packaging that is hitting the stores now. All of the brewery’s bottles, cartons, and tap handles will be sporting the new, updated look, which was designed to better reflect the quality of the beer inside, as well as increase shelf presence and display impact. The presence of “Deschutes Brewery” is also more prominent to help pull together a family of brands that has evolved over the past 27 years.
Jeff Billingsley, director of marketing for Deschutes, said, “As the craft beer segment continues to grow, and we continue to expand, it’s critical that we stand out on the shelf and reinforce our brand. We’ve incorporated many key elements in the new design that should help us achieve this goal. We are excited to hear what our fans think about the new look!”