Brookstone, the gadget-heavy lifestyle store in many shopping malls across America, is bringing the new Fizzics countertop personal beer dispenser to retail. From the Fizzics Group, this little Keurig-sized setup basically can convert beer directly from a bottle, can, or even growler to a perfectly poured draft beer experience.
Similar to the Synek Draft System that seems to be making some headway, it’s another way to bring draft-style beer home for those who swear by it over bottles or cans. The main difference is the Synek system requires filling its own special mylar bags at participating breweries and bars, while the Fizzics can use existing packaged material. But the Synek system packages hold 128 oz and can theoretically keep it fresh and under pressure. It’s unclear whether the Fizzics system would keep the beer fresh, and it would require much refilling if so. What good is loading it with a 64oz growler if its going to go flat or oxidized?
The Fizzics tabletop system is light, portable, and for some reason battery operated. It is quite a bit more affordable at only $169.99, compared to $299.99 for the Synek system. Here are the features from the press release.
An ultra-versatile form factor compatible with all store-bought cans and bottles, up to 64 oz. growlers
Scientifically engineered, patent-pending fluid and gas technology creates an ultra-dense, long-lasting foam head that elevates the taste, aroma and experience of beer
No cartridges, filters, chemical additives or replaceable parts required
No charging required; powered by readily available (4) AA batteries
Lightweight and portable weighing only 3.5 lbs.
Anti-microbial drip mat and system canister separates for easy rinsing and cleaning
More from the press release: “We are thrilled to announce the retail availability of Fizzics and to partner with Brookstone, a true technology launch leader, for our official US launch,” said Philip Petracca, CEO and founder of Fizzics Group. “Their passion for product innovation is unmatched, and we look forward to working together to spread the message about how Fizzics is delivering fresh from the tap beer to users’ homes.”
A crowdfunding success story, Fizzics obtained full funding 24 hours after launching on IndieGoGo in May and selected Brookstone to be its first retail launch partner because of the company’s commitment to the development and launch of innovative technologies and unique lifestyle products.
“Fizzics makes it easy for anyone to enjoy draft beer at home,” said Brookstone CEO Tom Via. “It gives beer the rich, creamy head and the smoothness of draft—without the expensive bar tab. Fizzics is exactly the sort of innovative and fun product that customers expect to find at Brookstone.”
Fizzics is available for $169.99 and exclusively sold at 30 Brookstone retail locations and at Brookstone.com beginning today, followed by nationwide availability at all Brookstone stores in November.
About Fizzics Group
Based in Manchester, NH, Fizzics is a technology platform company that has mastered the science of making beer taste better. Driven by the belief that beer is liquid art which deserves to be respected and consumed the way brewmasters intended, founders Philip Petracca, Roger An and David McDonald developed Fizzics, the world’s first portable beer dispenser that is scientifically engineered using patent-pending fluid and gas technology to enhance the flavor and taste of your favorite beer.
Brookstone, founded in 1965 and celebrating 50 years of innovation, is a specialized nationwide retailer of innovative and lifestyle products designed for smart living. Brookstone offers a diverse collection of exclusive, uniquely designed, high-quality products through a multi-channel strategy including 218 shopping mall and airport stores across the US and Puerto Rico, online at Brookstone.com and B2B/wholesale business.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.