MillerCoors is beginning to fulfill the promise it made when it ended contract brewing of the Henry Weinhard’s brand in Oregon with Full Sail Brewing in order to take the brand national. Yesterday, MillerCoors announced a new line of Henry’s Hard Soda, inspired by Henry Weinhard and expanding the brand into 4.2% ABV Hard Ginger Ale and Hard Orange Soda. In addition to beers like Henry’s Private Reserve, I grew up on the brand’s non-alcoholic Root Beer and Cream Ale. The move has longtime beer fans and followers of Henry Weinhard’s legacy squirming in protest, but how can the company not do this? After all, Henry’s last name does have “hard” in the name, and the alcoholic ‘Not Your Father’s Root Beer’ is the hottest new product on the market (sarcasm).
More from the press release:
Henry’s Hard Soda offers a smooth, moderate body, mild effervescence and a satisfying finish with refreshing, distinctive twists that vary by flavor.
- Henry’s Hard Ginger Ale: a delightful balance of fresh ginger flavor and herbal notes delivers a moderate ginger aroma and slightly spicy and fruity undertones.
- Henry’s Hard Orange Soda: a unique blend of natural Valencia orange flavor provides just the right amount of sweetness and a pleasant pop of tangy citrus flavor.
The new hard sodas are inspired by the spirit of Henry Weinhard, a brewer known in the Pacific Northwest for making flavorful beers and great soda for over a century. When Portland unveiled a new public fountain in 1887, Henry offered to pump beer through the fountain for everyone to enjoy. Today, Henry’s fun-loving personality lives on in this refreshing hard soda.
MillerCoors/Henry’s Hard Soda
January 4, 2016
“One of the main reasons why I love this product is because life is busy with work, kids and bills, but there’s always time to sneak in a little fun with friends,” said Bryan Ferschinger, MillerCoors senior director of innovations. “Beer is great, but now we also have Henry’s Hard Soda – an option that gives a little more flavor and excitement.”
MillerCoors will support Henry’s Hard Soda with a national marketing campaign, kicking off at the end of the month with advertising on primetime networks and high-profile cable partners such as ABC, FOX, TBS, Food Network, and Bravo. A custom digital presence in top pop culture sites, traditional print media support, dual-language public relations programming and influencer initiatives complement the rollout.
Henry’s Hard Soda is available nationwide at most grocery and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans. For specific retail locations, visit the product locator launching later this week atHenrysHardSoda.com.