Henry’s Weinhard Hard Soda Coming Soon from MillerCoors

GingerAle6pk

MillerCoors is beginning to fulfill the promise it made when it ended contract brewing of the Henry Weinhard’s brand in Oregon with Full Sail Brewing in order to take the brand national. Yesterday, MillerCoors announced a new line of Henry’s Hard Soda, inspired by Henry Weinhard and expanding the brand into 4.2% ABV Hard Ginger Ale and Hard Orange Soda. In addition to beers like Henry’s Private Reserve, I grew up on the brand’s non-alcoholic Root Beer and Cream Ale. The move has longtime beer fans and followers of Henry Weinhard’s legacy squirming in protest, but how can the company not do this? After all, Henry’s last name does have “hard” in the name, and the alcoholic ‘Not Your Father’s Root Beer’ is the hottest new product on the market (sarcasm).

More from the press release:

Henry’s Hard Soda offers a smooth, moderate body, mild effervescence and a satisfying finish with refreshing, distinctive twists that vary by flavor.

GinerAle

  • Henry’s Hard Ginger Ale: a delightful balance of fresh ginger flavor and herbal notes delivers a moderate ginger aroma and slightly spicy and fruity undertones.

OrangeSodaBottle

  • Henry’s Hard Orange Soda: a unique blend of natural Valencia orange flavor provides just the right amount of sweetness and a pleasant pop of tangy citrus flavor.

The new hard sodas are inspired by the spirit of Henry Weinhard, a brewer known in the Pacific Northwest for making flavorful beers and great soda for over a century. When Portland unveiled a new public fountain in 1887, Henry offered to pump beer through the fountain for everyone to enjoy. Today, Henry’s fun-loving personality lives on in this refreshing hard soda.

Henry's Hard SodaMillerCoors/Henry’s Hard Soda

January 4, 2016

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“One of the main reasons why I love this product is because life is busy with work, kids and bills, but there’s always time to sneak in a little fun with friends,” said Bryan Ferschinger, MillerCoors senior director of innovations. “Beer is great, but now we also have Henry’s Hard Soda – an option that gives a little more flavor and excitement.”

MillerCoors will support Henry’s Hard Soda with a national marketing campaign, kicking off at the end of the month with advertising on primetime networks and high-profile cable partners such as ABC, FOX, TBS, Food Network, and Bravo. A custom digital presence in top pop culture sites, traditional print media support, dual-language public relations programming and influencer initiatives complement the rollout.

Orange6pk

Henry’s Hard Soda is available nationwide at most grocery and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans. For specific retail locations, visit the product locator launching later this week atHenrysHardSoda.com.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

Discussion

  • Steve
    Steve
    Sat Jan 9, 2016 5:17 PM

    They sure failed with their attempt at making Henry’s Beer a national brand a few years back. Appeared than disappeared everywhere in a matter of months.

    No root beer out of the gate unappealing packaging. Despite Miller/Coors push and money and free trials in bars everywhere this will also be a tough sell.

    • Corey
      Corey
      Sat Feb 27, 2016 4:19 AM

      It’s actually very good! Hopefully they have a rootbeer soon!!!

    • D Foster
      D Foster
      Sat Jan 5, 2019 3:22 PM

      unfortunately since it is now made in Texas, the original recipe for Henry W’s orange cream soda has changed. It is horrible. They ruined a perfectly excellent product. buyer beware….

      • DF Plus
        DF Plus
        Sat Jan 5, 2019 3:26 PM

        Henrys Orange Cream soda has been changed , the new brewery in Texas has modified the ingredients and it now taste like weaze pi**.. Why fix something that isn’t broke…. The bottle and label still look the same but don’t be fooled, 1 taste and its obvious and disgusting. They should not be able to put “original recipe” on the new horrible soda, as its misleading and false. Any bottle you see that states 170 calories is the new gross soda.