Widmer Brothers Brewing Hopside Down IPL Returns, Release Party at the Brewery


Widmer Brothers Brewing is bringing back Hopside Down IPL, a hoppy India Pale Ale Lager for the spring. The brewery will be having a beer release party next Thursday, January 14th, from 6-8pm at the Gasthaus pub with two Randalls filled with fresh hops! This beer has been pretty good in the past and the launch party sounds fun.

More from the press release: This is the third release of Hopside Down, the second year as the brewery’s spring seasonal, and before that, the best-selling release in the Rotator IPA Series.

Hopside Down IPL combines the best of both worlds: the hoppiness of a traditional IPA, with the clean character and finish of a cold-fermented lager. The approachable style captures the essence of spring with a blend of a crisp lager and the hoppy aroma and flavor of an IPA.

“Spring is a really interesting season in the beer industry,” said Rob Widmer, co-founder of Widmer Brothers. “There are no clear parameters in the spring, and you’ll see a wide variety of seasonal styles from different brewers – from porters and dark lagers to saisons and IPAs. We feel like Hopside Down IPL does a great job of representing the season as a hybrid of styles. The beer is a crisp lager with a bready malt heft, a moderate ABV, and big floral hop aroma and flavor.”

RS10253_WB HopsideDownIPL Re-Launch Party Invite 11x17 010515-lpr

The official launch party for Hopside Down IPL will take place at the Widmer Brothers Brewery and Pub in North Portland on January 14, 2016. The party runs from 6:00 – 8:00 p.m.and will feature Hopside Down being poured side-by-side with fresh-hop infused Hopside Down, which will be running through Randalls filled with different hop varietals. Partygoers will be able to try these different varieties to taste the effects of different types of hops on the base beer.

Hopside Down IPL also received a new package design this year to better align with the core beers in Widmer Brothers’ line up. The beer is now available across the country on-draught and in six- and 12-packs, as well as in Widmer Brothers’ variety 12-pack.

For more information on Widmer Brothers Brewing, visit widmerbrothers.com or see what the brewery is up to on FacebookTwitter and Instagram.

About Hopside Down IPL

We’re turning things deliciously upside down with an aggressively hopped, cold-fermented brew that brings together the clean, crisp finish of a lager with the hoppy aroma and character of an IPA. Prost! To turning convention on its head.

MALTS: Caramel 10L, Pale

HOPS: Alchemy for bittering, and Cascade for aroma

OG: 15.0 P

AE: 2.5 P

ABV: 6.7%

Color: 8.0 L

IBU: 50

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com