If you ever make it to Kansas City, Boulevard Brewing will have a spiffy new visitor center and Tasting Room Beer Hall to host the nearly 60,000 visitors the brewery had last year. One of the largest breweries in the country, Boulevard opened in 1989 and held just one tour a week. As the company grew in size and stature, so too did demand for its tours, recently ranked by national publications as among the best in the country. Apparently the tours of the brewery campus are so popular that staff had to turn away thousands last year due to lack of space. “People tell me it’s a good problem to have, but it’s still a problem,” said Jeff Krum, Boulevard’s vice president of corporate affairs. “Now we think we’ve found a solution.”
The company recently acquired a four-story building at 2534 Madison, immediately adjacent to the brewery campus. The two lower levels of the red brick structure, built for the Skelly Oil Company in 1929, are being converted into a spacious visitor center. The first floor will consist of an “Experience” area with exhibits about beer and Boulevard, an expanded retail shop, and a much larger tasting room. The 10,000 square foot second floor will be devoted to a Beer Hall featuring the brewery’s beers and offering a limited selection of food.