Boulevard Brewing Opening New Visitor Center and Beer Hall

Boulevard Brewing visitor center tasting room exterior

If you ever make it to Kansas City, Boulevard Brewing will have a spiffy new visitor center and Tasting Room Beer Hall to host the nearly 60,000 visitors the brewery had last year. One of the largest breweries in the country, Boulevard opened in 1989 and held just one tour a week. As the company grew in size and stature, so too did demand for its tours, recently ranked by national publications as among the best in the country. Apparently the tours of the brewery campus are so popular that staff had to turn away thousands last year due to lack of space. “People tell me it’s a good problem to have, but it’s still a problem,” said Jeff Krum, Boulevard’s vice president of corporate affairs. “Now we think we’ve found a solution.”

The company recently acquired a four-story building at 2534 Madison, immediately adjacent to the brewery campus. The two lower levels of the red brick structure, built for the Skelly Oil Company in 1929, are being converted into a spacious visitor center. The first floor will consist of an “Experience” area with exhibits about beer and Boulevard, an expanded retail shop, and a much larger tasting room. The 10,000 square foot second floor will be devoted to a Beer Hall featuring the brewery’s beers and offering a limited selection of food.

“It’s humbling to see lines of people waiting for a chance to tour the brewery, and we’re proud of what we’ve done with limited space,” said Amber Ayres, Boulevard’s Director of Tours and Recreation. “But we’re really excited by this opportunity to re-imagine and radically enhance the experience. We hope it will become a destination for locals and visitors alike.”

Boulevard Brewing visitor center tasting room entry lobby

Boulevard teamed with Helix Architecture + Design to create the new space. Crossland Construction is the general contractor. “We’re honored by the chance to work with one of Kansas City’s most cherished companies,” said Jay Tomlinson, principal of Helix. “It’s been great fun, and very thirst quenching.”

Boulevard anticipates a grand opening by the end of June. More details will be posted on the company’s website as they become available.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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