Widmer Hefe Finally in Cans

Widmer Hefe cans

It’s been a long time coming, but Widmer Brothers Brewing’s flagship Hefe, a 30 year old best-selling recipe and recent Gold Medal winner at the Oregon Beer Awards, is finally available in 12oz cans, 6-packs, and 12-packs. Many forget that this beer is as tasty as ever–especially fresh–and established the American Hefeweizen (with yeast) style. Cans will only be available in Oregon, but I imagine that will change when production ramps up production.

More from a press release:

Kurt and Rob Widmer, co-founders of Widmer Brothers Brewing, first brewed their improvised version of Hefeweizen in 1986. Initially, beer drinkers didn’t know what to think of the cloudy beer served with a lemon slice, but it didn’t take long for the distinctive beer to catch on in Portland and eventually elevate Widmer Brothers Brewing to national acclaim. Widmer Brothers is also credited with creating a new beer style with Hefe: American-Style Wheat.

Widmer Brothers is launching Hefe in bright yellow cans in the Oregon market to give fans of Oregon’s Favorite Craft Beer even more opportunities to enjoy their favorite beer starting this summer. The new cans will allow Oregonians to enjoy Hefe while appreciating the endless number of outdoor activities and natural beauty of the Pacific Northwest.

“With 30 years of history, Hefe has hit quite a few milestones,” said Rob Widmer. “In 1996, which is amazingly 20 years ago, we thought Hefe being bottled was a major step forward. Now to see Hefe in cans after 30 years, it really is a big moment for us. We hope Oregonians agree, and enjoy the new Hefe cans.”

Hefe is making its first public appearance in cans this Sunday, March 13, 2016, at the Shamrock Run, the famed Portland running season kick-off event that Widmer Brothers has sponsored for 16 years. Hefe cans will be available to finishers of the race who are 21 years of age or older free of charge on a first-come, first-served basis, and for purchase at the finishing area at Tom McCall Waterfront Park.

Additionally, Providence Park, home of the Portland Timbers, will start selling cans of Hefe at the next home Timbers game vs Real Salt Lake on March 19, 2016. Hefe was named the “Official Craft Beer of the Portland Timbers” in 2015 and will continue to have a strong presence in and around Providence Park.

For more information on Widmer Brothers Brewing, visit widmerbrothers.com or see what the brewery is up to on FacebookTwitter, and Instagram.

About Widmer Brothers Hefe

Widmer Brothers Hefe (pronounced: “Hay-fa”) began as an improvisation inspired by brothers Kurt and Rob’s love of German style beers. Brewed with golden wheat, Hefe’s unique cloudy appearance, bold flavors, and citrus notes defined the American-style Hefeweizen. Multiple awards and three decades later, Hefe remains the gold standard and Oregon’s favorite craft beer. Prost, to the Original!

World Beer Cup gold award winner in 2004, 2008 and 2014. Great American Beer Festival gold medal winner in 1998 and 2006, and silver medal winner in 2014. Oregon Beer Awards gold medal winner in 2015.

Malts: Pale, Munich, Wheat, Caramel 40L

Hops: Alchemy, Willamette, Cascade

Original Gravity: 11.75

IBU: 30

ABV: 4.9%

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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