Portland Brewing Collaborates with Dark Horse Comics to S.M.A.S.H.

Portland Brewing Dark Horse S.M.A.S.H.

Portland Brewing is teaming up with local comic publisher Dark Horse Comics to create a comic book cover in honor of its hit beer, S.M.A.S.H. Pale Ale. Artist Ron Randall brings the sessionable pale ale to life as its own super hero character.

More from the press release: “This poster was a blast to draw – a cool beer on a warm summer day can indeed feel like an epic conquest,” noted Randall. “It was fun to embody that image in a classic, over-the-top, superheroic struggle against the evil forces of Thirst.”

The illustration highlights S.M.A.S.H.’s powerful combination of one hop and one malt by turning them into characters. Captain Simcoe Hop is seen riding a bottle of S.M.A.S.H. Pale Ale across the Willamette River with his trusty side-kick, Vienna Malt. Their goal — take down the evil villain, Summer Thirst.

Ron Randall will be signing the exclusive S.M.A.S.H. posters at various locations throughout Portland this summer. Portland Brewing is also giving away 50 limited-edition 64oz. growlers featuring the S.M.A.S.H. comic cover between May and July. Want one? Just text SIMCOE to 55678 to be entered into the contest and you could win one.

Be on the lookout for special events, featuring Portland Brewing and Dark Horse Comics this summer, including during Portland Beer Week in June. S.M.A.S.H. Pale Ale is available now through August in six-packs and 22 oz. bottles as well as on draft in select locations.

ABV: 5.6% IBU: 35

About Portland Brewing Company
Celebrating thirty years of passionate brewing in the Rose City, Portland Brewing looks ahead to a future of unwavering obsession over what our civilized world simply can’t live without: great beer. Founded in 1986, the brewery is one of Portland’s craft brewing pioneers and remains committed to the city for which it is named. Portland Brewing is located at 2730 NW 31st Ave., Portland, OR 97210. Find out more information on its websiteFacebook and Twitter pages.

About Dark Horse
For 30 years, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. Founded in 1986 by Mike Richardson, the company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. Today Dark Horse Comics is the largest independent comic book publisher in the US and is recognized as one of the world’s leading entertainment publishers. Check out its websiteFacebook and Twitter pages.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

Discussion