Redhook Announces Summerhook Seasonal

Summerhook 6 pack
Redhook Brewery has announced a new summer seasonal called Summerhook . It has a crisp hoppiness and rye malt characteristics. Summerhook’s light body and 4.7 percent ABV make it a refreshing sip for the summer season.
More from the press release: “Our brewing team set out to create the perfect summer beer,” said Nick Crandall, lead innovation brewer at Redhook Brewery. “Summerhook delivers a subtle hop profile to an interesting high rye malt bill. This beer has amazing balance and is refreshing and sessionable. It is everything you would want in a great summer beer.”

Redhook is throwing a launch party for Summerhook at Add-a-Ball in Seattle’s Fremont neighborhood on May 10, 2016, from 5:00 to 8:00 p.m. There will be live performances, beer specials all night, and a food truck featuring a special collaborative Summerhook sauce. The event is the perfect lead in to next month’s Fremont Solstice Fair, where Redhook will have a VIP rooftop party on June 18, 2016. Please join Redhook at Add-a-Ball to meet Crandall and the entire team.

Summerhook is also reflective of an overall branding and packaging refresh for Redhook in 2016. The new packaging features modern classic designs that celebrate Redhook’s heritage and its original look and feel. Extra Special Bitter’s badge and logo lock up inspired the facelift of the entire Redhook brand family, including all core and seasonal beers.

Summerhook will be available nationally starting in early May in six- and 12-packs, and on draught. For more information on Redhook Brewery, visit redhook.com and follow the brewery on InstagramFacebook, and Twitter.

SUMMERHOOK LAUNCH PARTY DETAILS
Date: Tuesday, May 10th
Time: 5pm
Location: Add-a-Ball; 315 N 36th St #2b, Seattle, WA 9810
Details:
Say hello to Summerhook, Redhook’s new summer seasonal! Summerhook is a golden rye ale that is crisp, refreshing, and built for sunny days. Redhook is launching Summerhook on 5/10 at Add-a-Ball in Fremont where there will be live performances, beer specials, and a food truck featuring a collaborative Summerhook hot sauce. The event starts at 5pm so head over and give Summerhook a try!
About Redhook Brewery

Redhook was born out of the entrepreneurial spirit of early 1980s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first craft breweries with its focus on creating a better beer. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to a Fremont trolley barn that housed The Trolleyman brewpub, to its current breweries in Woodinville, Wash., and Portsmouth, N.H., Redhook has become one of America’s most recognized craft breweries. Redhook will open a 10-barrel brewpub in the Capitol Hill neighborhood of Seattle in the fall of 2016.

Redhook’s original brews include ESB, Long Hammer IPA, Extra Special Lager (ESL), and a variety of seasonal beers, including Blackhook, Summerhook, and Winterhook. Redhook beers are available on draught and in bottles and cans around the country. For more information, visit www.redhook.com.

Redhook Brewery, Est. Seattle, WA 1981

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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