Deschutes Brewery has brought two of its beers to life with virtual reality films that provide viewers with an immersive experience of Oregon landmarks: Black Butte and Mirror Pond. The Oregon brewery’s two flagship beers, Black Butte Porter and Mirror Pond Pale Ale, were named after these beautiful natural places. Now their fans can experience them with two stereoscopic 360 degree virtual reality experiences created by local creative agency, Impossible Engine. This is the first 3D VR film for a Central Oregon brand.
“Most people outside of Oregon don’t even realize that many of our beers are named after actual places right here in our backyard, so we are excited to bring these brands to life,” said Jason Randles, digital marketing manager for the brewery. “These places, and the beers that were inspired by them, are the heart and soul of Deschutes and speak to our roots in this special place we call home.”
Best viewed with commercially-available, high-end VR headsets such as the Oculus Rift and HTC Vive, the Black Butte film is available on the Deschutes’ YouTube channel, where it can be viewed using a Virtual Reality viewer, such as Google Cardboard, or as a 360 degree experience. Deschutes’ strong company culture is clearly represented as most of the people on camera and all of the narrators are actual co-owners at the employee-owned brewery. The Mirror Pond film will be available for viewing by the end of July.
Each film is about three minutes long, and viewers can immerse themselves completely. For example, while experiencing the Black Butte Porter film viewers can havea Black Butte Porter in hand, and toast at the summit with the folks who actually make the beer.
Randles continued, “In our brewhouse and at our pubs, we are always innovating, experimenting and leading the way. This film represents that pioneering spirit as we bring our beers to life in a unique manner.”
About Deschutes Brewery
Named as OUTSIDE’s Best Places to Work in for the last three years in a row and winner of the 2015 Oregon Sustainability Award, Deschutes Brewery was founded in 1988 as a brew pub in Bend, Oregon. Still family and employee owned 28 years later, the brewery is known for brewing a diverse line-up of award winning beers including the popular Fresh Squeezed IPA, Black Butte Porter, and Mirror Pond Pale Ale. From the beginning, the focus has been on crafting the best beer and food using thoughtfully curated ingredients. With a second brew pub in Portland’s Pearl District that has become a popular destination for craft beer lovers from around the world, Deschutes Brewery now ships beer to 28 states, the District of Columbia, and internationally from its main brewing facility located on the banks of the Deschutes River. To find out more, visit www.DeschutesBrewery.com.
About Impossible Engine
Impossible Engine is a multi-disciplinary creative agency with offices in Bend, Oregon and Austin, Texas. impossibleengine.com
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.