Worthy Brewing Announces Rebrand of Bottles and Cans

Worthy Brewing rebrand cans bottle

Bend, Oregon’s Worthy Brewing Company has announced another rebrand of its line of 22oz bottles and six-pack cans. The packaging gives a more cohesive presence that retains the look and feel of the brewery and its campus on the east side of Bend.

More from the release:

“The new packaging, which was created in house, focuses more attention on the individual styles by giving each beer its own unique look,” said Chief Operating Officer, Dave Zinn. “The designs were developed to give a nod to various eras of retro and vintage advertising. Change is good, but what hasn’t changed is the great beer on the inside.”

The new designs of Worthy IPA, Prefunk Pale Ale, Easy Day Kolsch and Lights Out Stout will be hitting store shelves all over Oregon, Washington, and Idaho over the next four weeks. An update to 6-pack and 22-ounce bottle packaging is coming early 2017.

Worthy Brewing Company opened its doors in early 2013, delivering remarkably balanced, filtered ales that are hand-crafted using premium ingredients and the pristine water from the Cascade Mountains in Bend, Oregon. Worthy’s campus includes a large outdoor biergarten, full restaurant, and a greenhouse and hop yard onsite for growing estate and experimental hops in conjunction with Oregon State University and Indie Hops. An expansion will be completed in October 2016, featuring the “Hopservatory,” with a large telescope, “The Hop Mahal,” a banquet space, “The Beermuda Triangle” expanded indoor seating, and “The Star Bar,” an open air mezzanine bar.   

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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