Reuben’s Brews launches Oregon Distribution with Maletis Beverage

Reubens-Brews

Seattle, Washington’s popular and award-winning Reuben’s Brews is planning to launch Oregon and Southern Washington distribution this May through Maletis Beverage. Making a name for themselves back in 2014, Reubens Brews have won acclaim for their Rye beers and Gose and has become one of the most popular breweries in Washington.

Named after their first son, husband and wife team Adam and Grace Robbings founded Reuben’s Brews in 2012 after winning first place people’s choice in the 2010 PNA Winter Beer Taste. Adam went on to win a Silver Medal at the 2012 National Homebrew Competition before opening Reuben’s Brews as a tiny 5bbl nano brewhouse and tasting room in the up and coming Ballard neighborhood of Seattle.

By 2014, Reuben’s brews managed to pump out 830 barrels from their tiny 5bbl system and space. They moved just down the street in 2015, while keeping the original brewery but moving the tasting room to a new production space with an oversized 15bbl brewhouse. They jumped their production that year to 2,800 barrels. In 2016 Reubens brews produced 5,700 barrels and is planning for around 9,000 barrels in 2017.

Reubens Brews Crush

Coming soon to Oregon, Reuben’s will bring their packaged bottles and cans in addition to draft. Founder Adam Robbings is clear that they don’t take the move into Oregon lightly, but are coming because of an outpouring of requests and not a need to grow.

“We want to take our Oregon launch slowly and earn the right to be relevant with the Oregon beer drinker. Oregon has a lot of amazing breweries, and we think it will take time for people to learn and know about Reuben’s.  We don’t want to focus on, nor do we need to increase production – so we will take it slow and hope people enjoy the beers. We are bringing our beers to Oregon because people have been asking us to – not because we need to increase production. We think that’s important – we never want to be a brewery focused on sales.  We want to be focused on the beer.” – Adam Robbings.

Reubens Brews Crikey IPA

Oregon and Southern Washington can look forward to cans of Reuben’s two-time GABF Gold medal-winning Gose, their keiller Crikey IPA and a rotating seasonal (starting with Summer IPA) fairly regularly available. We will be treated to some one-offs in twenty-two ounce bottles with Fresh Hop, Imperial Pumpkin, Breakfast Stout, Blimey That’s Bitter!, Bourbon Barrel Imperial Stout (BBIS). Year round in 22’s is also their Robust Porter and small rotating batch Imperial Seasonal IPA.  There will also be some small-batch draft, hopefully the Reuben’s Crush series (Northeastern/New England-style IPA’s), Roggenbier, Berliner-Weisse, Rustic Saison or barrel-aged beers.

Reuben’s initially became known for their Rye heavy lineup, from Rye IPA’s to Rye Porter’s and Brown Ales it almost seemed the brewers were obsessed with the spicy adjunct grain. More recently, Reuben’s gained acclaim for their Gose, now a two time GABF gold medal winner. Reubens has claimed over 100 medals at beer competitions. Lately though, their lineup has been packed with hop bombs, experimental new hop varieties and tons of juicy IPA’s some with fruit, lactose or just haze craze. I asked founder Adam Robbings about the seemingly different shifts in direction Reuben’s has went in, he said:

“We certainly don’t aim to be know for a certain style – we want to be known by our ability to brew great variety, really well.  When we opened, people thought of us as a rye beer brewery.  Then, with our stouts and porters people talked about us as a dark beer brewery.  An article last year called us a “hop powerhouse.” Recently Reuben’s Brews announced they were going to be opening a barrel facility to focus on barrel-aged wild yeast and bacteria sour ales. A goal of Adam’s for awhile, he waited until the 15bbl brewery was in full streamlined production to do so. Adam adds “We like to brew lots of different styles, so much so that we don’t really fit into any category.”

So is their roll-out of distribution into Oregon and Southern Washington a calculated move in growing the brewery? “We want to start small, keep the beer fresh, and let people know who we are. We want to continue to focus on the beer – not volume – and if people ask for more we’ll work on that.” Adding “We have no delusions of grandeur – we don’t want to be the biggest, but we want to keep making the best beers we can.”

Hazy New England-style IPA from Reuben's Brews Crush series

Hazy New England-style IPA from Reuben’s Brews Crush series

Look for Reuben’s Brews Oregon/Portland launch this May and June of 2017 available through Maletis Beverage in the greater Portland area, including Vancouver, Washington; and Spokane-based Click Distributing East will cover Eastern Washington.

About Reuben’s Brews

After the birth of their first child Reuben, Adam and Grace embarked on a mission to brew bloody good beer. Originally from the UK, Adam turned a passionate hobby into a family-run brewery crafting nationally and internationally recognized beers in a wide variety of styles. Since opening in 2012, Reuben’s has won awards for its beers around the world including at the Great American Beer Festival, the World Beer Cup, the US Open and was named Mid-Sized Brewery of the Year at the 2015 Washington Beer Awards. Find Reuben’s Brews in Western Washington and at its taproom located at 5010 14th Ave NW in Ballard, open 7 days a week. For more information, visit www.reubensbrews.com or follow on Facebook, Twitter and Instagram (@reubensbrews).

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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