Oskar Blues Brewery introduced the CROWLER® in 2012, and just as it’s nearly becoming a mainstream tool in breweries and taprooms, a new improvement has hit the market in the form of a resealable crowler can lid. The resealability feature will legalize crowlers in all 50 states, some of which would not allow one-time fills over the bar before.
More from a press release:
CROWLER® (CAN + growler) is a 32-ounce or 25-ounce CAN filled with fresh craft beer from the draft source. Available at breweries and beer venues across the country, CROWLER® cans allow beer fans to take draft beer to go. Until recently, CROWLER® (like their smaller counterpart) cans had to be enjoyed fully when they were opened. The Resealable CROWLER® Can is simple to open and reclose with just a quarter turn; it also has an easy-to-pour opening. Thanks to a development from Dayton Systems Group (DSG), breweries in all 50 states can now serve CROWLER® cans using resealable technology.
“We get off on pushing the limits, doing things differently and the resealable CROWLER® is another step of innovation to take advantage of what the can package has to offer from behind the bar,” said Jeremy Rudolf, the man behind the CROWLER® integration at Oskar Blues Brewery.
Doug Dozark of Cycle Brewing in St. Petersberg, Florida gets it: “Cans are a better package than glass, but we haven’t been able to offer our regular beers in traditional cans because of the cost and availability of a quality canning machine. Filling CROWLER® cans at the bar has filled a void for us and given us a niche in this area.”
The All-American CROWLER® seamer and CROWLER® cans were introduced to the market as a collaboration between Oskar Blues and Ball Corporation when they noted how beer drinkers were refilling standard glass growlers in taprooms, which typically aren’t cleaned correctly. This, along with the fact that typical growlers let light in, has a negative effect on the taste of the beer. The CROWLER® is more portable, more recyclable (it’s infinitely recyclable) and pours fresher beer.
“We’re excited to be collaborating with Oskar Blues on the next generation of innovative packaging. The resealable CROWLER® brings a valuable new option that offers a container that’s easy to open and reseal without compromising freshness,” Brad Bachmann, President of Dayton Systems Group said.
“The DSG cap contains an oxygen scavenger to help maintain beer’s freshness, something we know is of premium importance to craft brewers and beer drinkers,” said Dick Glennon, DSG’s Managing Director.
“The CROWLER® allows us to always fill a clean, fresh container so we have more confidence in the beer quality. Customers are psyched about the cans! It means they don’t have to remember their empty growlers, the package is compact, less fragile and infinitely recyclable,” added Cycle Brewing’s Dozark.
The All-American CROWLER® machine, pre-set up for re-sealable canning, is sold for $4,150 while retrofit kits are available for original machines. To purchase a machine and inquire about quantities of cans/lids contact firstname.lastname@example.org.
About Oskar Blues Brewery
Founded 20 years ago in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with their hand-canned, flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Colorado, North Carolina and Texas. Oskar Blues produced more than 200,000 barrels in 2016 and Dale’s Pale Ale earned the nation’s top-selling craft can six-pack at U.S supermarkets. The original craft beer canners continue to push innovation with creations like The CROWLER, Hotbox Coffee Roasters, B. Stiff & Sons Old Fashioned Sodas, Oskar Blues Fooderies, REEB Cycles and the cycling inspired accommodations and event space at REEB Ranch in North Carolina. Oskar Blues is available in all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Norway, Finland, Spain, France, the Netherlands, Belgium, Luxembourg, the U.K., Ireland, Australia, New Zealand, Chile, Brazil, and South Korea.
About Dayton Systems Group (DSG)
Dayton Systems Group, founded in 1993, is an engineering and production company specializing in services related to reclosable and resealable cans for the beverage industry. The patented DSG Cap Can® has been on store shelves worldwide for over ten years.