Boneyard Beer releases Sharkbelly IPA a collaboration with Gerber Gear

Bend, Oregon’s Boneyard Beer has announced a new collaboration with Gerber Gear, called Sharkbelly IPA. The collabo came together after Gerber learned that Boneyard Beer uses their tools on a regular daily basis. Sharkbelly is the name of a new knife from the Gerber that they wanted to get into the hands of Boneyard while checking out the operations in Bend. 

More from a press release:

GERBER boasts a long history in the Pacific Northwest, designing quality knives and tools that are purpose built for hard working individuals and outdoor enthusiasts. What began as a brewery tour and product photoshoot, quickly turned into a badass partnership that taste buds all over the region can benefit from. 

 

Introducing the GERBER Sharkbelly IPA: a special-edition brew by Boneyard Beer.

 

“After working with the GERBER team and using their gear for so many years, we aimed for a brew that matched the bold and uncompromising attitude that GERBER represents. Our company cultures, branding, and attitudes blend so well, this project has been exciting from the get-go. The Sharkbelly is an everyday carry knife with no frills that is easy to use; likewise, the Sharkbelly IPA is a straightforward, clean, crisp IPA that cuts to the chase and leaves you wanting more.” – Nick Murray, Director of Sales & Marketing, Boneyard Beer 

 

The announcement comes ahead of a limited-run distribution in the Portland, Oregon metro area, aiming to give GERBER fans a chance to experience the hometown brand in a new way. Bend locals can also find it on tap at Boneyard’s tasting room, and if demand calls for it the Sharkbelly IPA may find a place in the permanent rotation for the brewery. 

 

The Sharkbelly is an update to the classic everyday carry pocket knife with lightweight utility and standout features. Designed and built in GERBER’s Portland, Oregon manufacturing facility, this American made knife is available in partially serrated and full fine edge blade variations. The 420HC modern sheepsfoot-style blade is easily deployed with a sizable thumb hole, revealing flat top serrations that are easy to sharpen on a flat stone and practical for daily abuse. The tactile SharkSkin Grip™ succeeds in function and aesthetics with unidirectional scales that provide additional traction when in hand – smooth in one direction and grippy in the other.

 

Look for the distinctive tap handle featuring the GERBER logo and a hammerhead shark swathed in an American flag, an ode to two unapologetically badass brands that serve as the masters of their respective crafts. 

 

Get it while it’s tapped at these locations:

  • B2 Taphouse – Salem, OR
  • Flyboy Brewing – Tigard, OR
  • Big Al’s – Beaverton, OR
  • The Growlerie – Beaverton, OR
  • Loyal Legion – Portland, OR
  • Bailey’s Tap Room – Portland, OR

 

About Gerber Gear

GERBER is a leading global supplier of activity-specific knives, multi-tools, and problem-solving gear.  Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information visit www.gerbergear.com

 

About Boneyard Beer

In 2010, Boneyard Beer was started in an old auto shop tucked away in the backstreets of Bend, Oregon’s historical district. Without any outside investors or major bank loans, Boneyard’s inception was unconventional to say the least. After decades in the brewing industry, owner Tony Lawrence built up a “boneyard” of old equipment he collected from 13 different breweries around the country. Alongside co-founders, Clay and Melodee Storey, this second-hand brewing equipment was pieced together to brew the first batch of Boneyard Beer in May 2010. Boneyard currently distributes draft beer in Oregon and Washington. For more information visit www.boneyardbeer.com

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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