A Willamette Week article out today reveals a struggle between Portland brewer Old Town Brewing and the City of Portland over trademark and licensing rights to the city’s iconic white stag neon sign. Old Town Brewing owner Adam Milne is responding to the story and the city below, but first a little catchup: When the city of Portland purchased the sign seven years ago to keep it from being torn down, it also filed for trademarks that they have actively enforced by charging businesses both small to large to use the imagery. However, the city never licensed alcohol and wine as part of that deal and Old Town Brewing owner Adam Milne put in the time and effort to be granted that license. Now the city continues to assert dominion even though the courts have backed up Old Town Brewing for now. TRegardless, city officials have licensed the imagery to Widmer Brothers, a national brand falling under the Craft Brew Alliance portfolio partially owned by Anheuser-Busch. Widmer graciously left off the actual white stag in their label for PDX Pils but who knows if AB InBev would be so accommodating. In response to the battle now made public by the WW story, Old Town owner Adam Milne has issued the following statement.
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