CANarchy Collective Group is Alternative to Selling Out

The craft brewing group that now includes Oskar Blues Brewery, Perrin, Cigar City, Squatters and Wasatch, is changing its name to CANarchy to better reflect the goal of the collective–challenging corporate convention to preserve the craft beer category.

More from a press release:

Previously named Oskar Blues Holdings and partially funded by Fireman Capital Partners, CANarchy provides a platform for smaller craft breweries seeking high level resources and experience to expand and compete in the increasingly competitive craft beer segment, while maintaining independence. The platform is driven by individual brewery culture, giving brewers control of their businesses and brands, while providing additional resources and support to scale their operations.

“CANarchy has increased our production to meet the growing demand of Cigar City beers and expanded our out-of-state distribution to get our Florida born beers into the hands of more craft beer drinkers,” said Justin Clark, Cigar City Brewing COO.

CANarchy’s strength in relationships with raw ingredient producers extends focus on flavor innovation and beer quality. The platform provides capacity and access to brewing equipment to scale more efficiently and economically.  With 15 years’ experience, including the innovators of the “Original Craft Beer in a Can”, CANarchy supports member breweries on can line installation, maintenance, and optimization to compete in the fastest growing segment of craft beer. Finally, CANarchy provides brewers opportunity for expansion through already developed and supported national distribution networks.

“The collective experience of CANarchy allowed us to implement a canning line nearly overnight, expanding our core brands beyond the tap and strengthening Perrin across the Midwest,” said Keith Klopcic, Perrin Brewing CEO.

The CANarchy portfolio breweries have all shown solid growth and sales since joining the collective:

  • Dale’s Pale Ale, the Oskar Blues flagship that celebrated 15 years in a CAN this year, is showing solid growth of +9.6% YTD and +17.1% in the previous 13wks in Total US Multi-Outlet + Convenience with trends accelerating since the summer months
  • Cigar City, which is now sold in 12 states and growing, continues to be a juggernaut and is led by trends on Jai Alai IPA, the # 1 Craft 6p Can in Total US MULO+C, of 57.6% YTD and +50.3% in the previous 13wks
  • Perrin Brewing has established itself as a major player in the Midwest, led by 20% growth in MI Food YTD and +22.1% in IRI’s Great Lakes Region YTD
  • The Squatter’s and Wasatch brands, which have been quietly defying odds with great beers since the 1980’s, are seeing trends of +19.8% and +16.3% on its flagship brands, Hop Rising Double IPA and Apricot Hefeweizen all while transitioning all packaging to cans.

To keep up with the CANarchy collective of craft breweries visit https://www.canarchy.beer.

About CANarchy

Founded in 2015, CANarchy is a disruptive collective of independent brewers dedicated to bringing quality, innovative flavors to beer drinkers in the name of craft beer. The portfolio of craft breweries, partially funded by Fireman Capital Partners, including Oskar Blues Brewery, Perrin, Cigar City, Squatters and Wasatch are challenging corporate convention to preserve independent craft beer culture.  CANarchy’s goal is to be the #1 provider of American craft beer in a can by bringing value to distributors, retailers & beer drinkers.  Cigar City’s Jai Alai and Oskar Blues’ Dale’s Pale Ale are currently the #1 and #2 sold craft can six packs in US Grocery.   The CANarchy platform will brew nearly 350,000 bbls in 2017 while it’s reach hits all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Norway, Finland, Spain, France, the Netherlands, Belgium, Luxembourg, the U.K., Ireland, Australia, New Zealand, Chile, Brazil, and South Korea.   https://www.canarchy.beer

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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