Beer Release

Crosby Hop Farm releases HAZELAND IPA benefitting ALS Association

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Oregon’s Crosby Hop Farm has partnered with homebrewer Mark Keene for a collaboration featured on the Portland episode of BEERLAND and a beer called HAZELAND that will be released at the Proper Pint in SE Portland on March 23rd. A portion of the sales of this collabo beer will benefit the ALS Association of Oregon and SW Washington.

More from a press release:

This special collaboration beer, HAZELAND, is a result of a chance meeting between two Portland residents featured on the Portland episode of BEERLANDVICELAND’s series which showcases different homebrewing communities around the United States. Zak Schroerlucke, marketing specialist at Crosby Hop Farm was interviewed to discuss different hop varieties and what makes them so unique. Mark Keene was featured as an avid homebrewer and his hazy IPA took 1st place in the episode.

Mark’s brewing style is unique as he is diagnosed with ALS and dictates his ideas, recipe, and methods to his brewing partners who follow his directions for every step in the brewing process. His inspirational story led to the idea of brewing his recipe on a production scale and donating a portion of profits to the ALS Association.

Late last year the Portland episode of BEERLAND premiered at Proper Pint. Zak and Mark attended the premier and quickly became friends. They shared stories from filming and reminisced on the craft beer scene both locally and abroad. Jeb Hollabaugh, head brewer at Labrewatory was also in attendance and offered his services and equipment to brew Mark’s recipe on Labrewatory’s 5-barrel production brewhouse. Crosby Hop Farm donated El Dorado and Idaho 7 hops and Hop Hash for the beer.

When: Friday, March 23rd from 6 PM – 11 PM

Where: Proper Pint, 5965 SE 52nd Ave, Portland, OR 97206

Who: 

  • Zak Schroerlucke, marketing specialist at Crosby Hop Farm
  • Mark Keene, avid homebrewer and winner of the BEERLANDPortland competition
  • Jeb Hollabaugh, head brewer at Labrewatory

NOTE: Zak, Mark, and Jeb will speak at 8 pm to give a brief history and discuss the beer.

Event URL: https://www.facebook.com/events/197447581023004/

 

Beer Details:

Name: HAZELAND

Style: Hazy IPA

Hops: El Dorado, El Dorado Hop Hash, Idaho 7, Idaho 7 Hop Hash

Malt: Golden Promise, Flaked Rye, Acidulated Malt

ABV: 5.6%

Giving Back:

Half of the proceeds from pints sold at the Proper Pint will be going to The ALS Association Oregon and SW Washington Chapter.

HAZELAND is also on tap at Labrewatory, located at 670 N Russell St, Portland, OR 97227, where $1 from each pint sold will be donated to the ALS Association.

 

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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