Silver Moon debuts Lunar Series Cans with “Salty Bog” Cranberry Gose

Bend, Oregon’s Silver Moon Brewing has announced a new limited rotational “Lunar Series” that will be produced in addition to the breweries regular can lineup. The Lunar Series will feature three different special releases this year in cans, starting with Salty Bog a Gose-style ale brewed with real Cranberry and sea salt. This summer the next Lunar Series beer will be Tropic Zombie a Belgian-style White IPA followed by Dark Side Stout in the early winter.

More from a press release:

“The Gose style is similar in nature to sour beers, and the sour/salt profile, along with a notable absence of hops, make it a fantastic option that’s light and refreshing”, said James Watts, co-owner of Silver Moon. “Given our rapidly increasing presence in convenience stores and grocery chains, we really wanted to be competitive with interesting styles that allow us to differentiate ourselves, and the talent of our brewing team” he added.

Salty Bog saw considerable success last summer in draft-and 22 ounce bottles, and when the team realized the opportunity to offer a distinct style in a can format, set to work on designing a can that would match the aesthetic of the existing lineup. Marketing Manager Pam Balmuth noted “our cans have been incredibly well received, so we recognized the importance of creating an equally striking package for the Lunar Series. Even those who may not be familiar with our brand will often give us a try based on identifying with our brand and can imagery.”

Salty Bog ships today and will be available in Oregon and Washington markets immediately. It will make its debut in Idaho and Northern California markets in the next three weeks, and arrives just in time to be an offering in a new Colorado market, which launches in the greater Denver area the week of April 9th.

About Silver Moon Brewing

The award winning brewery is widely known as the third oldest brewery in one of the birthplaces of Craft Beer, Bend, Oregon. Starting as a home brew shop in 2000, the brewery found new ownership in 2013, and production capacity has quickly risen to a top 20 brewery in Oregon. Silver Moon is distributed in Oregon,Washington and Northern California by Columbia Distributing. Hayden Beverage provides distribution in Idaho, and the new market launch in Colorado will be supported by Colorado Craft Distributing. Visit the Moon at www.SilverMoonBrewing.com.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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