Widmer Celebrates Hefe Day with 86¢ Pints and Beer Garden Opening

May 15th, 2018, is the 3rd annual Hefe Day, celebrating the original American Hefeweizen by Widmer Brothers Brewing. For this year’s celebration the brewery is throwing a “Hazy Since ’86” party at the North Russesll Street pub with 86¢ pints of Hefeweizen and the grand reopening of the summer beer garden across the street.

More from a press release:

The Hefe Day party kicks off a summer-long celebration of Hefe, which includes events throughout Oregon and ongoing throwback pricing on Hefe at bars and restaurants. A list of local restaurants and bars with Hazy Since ’86 Hefe specials can be found at widmerbrothers.com.

In addition to the $0.86 Hefe pints on May 12, the Widmer Brothers Pub and Beer Garden will offer $2 cans of Hefe through May 19, and bars and restaurants serving Widmer Brothers Hefe throughout Oregon will offer various throwback pricing specials to celebrate Oregon’s favorite craft beer.

In 2016, The City of Portland declared May 15 as Hefe Day, to honor the 30th Anniversary of Widmer Brothers Hefeweizen (Hefe), and recognize the important role the beer has played in building the city’s booming beer industry.

A Brief Hefe History

In 1986, the owners of the Dublin Pub, Carl Simpson and Katie Bullard, were proud supporters of Widmer Brothers and carried the brewery’s first two beers, Altbier and Weizenbier. They were fans of the two beers Kurt and Rob Widmer were making, and asked if they could make them a special third beer. This posed a problem, as the Widmer’s cobbled-together brewery had only two fermenters. To save space and time, Kurt and Rob decided to experiment and leave their Weizenbier unfiltered.

This unfiltered experiment resulted in a gorgeous, hazy beer, what they dubbed “Hefeweizen,” which has been shortened to Hefe since.

Kurt and Rob created an entirely new beer style with Hefe, American-Style Wheat, which is officially recognized by the Beer Judging Certification Program (BJCP). Over the years, Hefe elevated Widmer Brothers Brewing to national acclaim, with the beer winning eleven Great American Beer Festival and World Beer Cup medals over the years. It most recently won back-to-back gold medals at the Oregon Beer Awards in 2016 and 2017, and is still the top-selling craft beer in Oregon.

For more information on Widmer Brothers Brewing, visit widmerbrothers.com or see what the brewery is up to on FacebookTwitter, and Instagram.

Hefe Day Event Details

Where: Widmer Brothers Pub and Beer Garden, 955 North Russell Street

When: May 12, 2018, noon to 10 p.m.

Who: Widmer Brothers

What: Hefe Day is a celebration of one of the defining American craft beers. To celebrate, Widmer Brothers is hosting Hefe Day at its pub and beer garden on May 12. Live music from Tony Smiley (The Loop Ninja),  the debut of the Widmer Brothers food truck, Rob Widmer and many Widmer Brothers brewers will be in attendance, and throwback pricing for Hefe – just 86 CENTS – will run all day on Saturday, May 12.

About Widmer Brothers Brewing
Widmer Brothers Brewing helped create the Pacific Northwest craft beer movement in 1984 when founders Kurt and Rob Widmer, then in their 20s, began brewing unique interpretations of traditional German beer styles. In 1986, Widmer Brothers Brewing introduced the original American-style Hefeweizen, which elevated the brewery to national acclaim. Since then, the brewery’s iconic Hefe has grown to become Oregon’s favorite craft beer. For more than three decades, Widmer Brothers has continued to push the boundaries of craft beer. Based in Portland, Oregon, the brewery currently brews a variety of beers including Hefe, Steel Bridge Porter, Drop Top Amber, PDX Pils, and a full seasonal lineup. Additionally, the brewery continues to make a series of limited edition, small-batch beers available in Oregon and at the Widmer Brothers Pub in North Portland. For more information about Widmer Brothers Brewing, visit http://www.widmerbrothers.com/.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com


  • Scott Beck
    Scott Beck
    Wed May 2, 2018 7:10 PM

    Really, that’s the website?

    A list of local restaurants and bars with Hazy Since ’86 Hefe specials can be found at XXX.com

    • Aaron
      Wed May 2, 2018 8:12 PM

      I think I’ll skip visiting XXX.com 🙂