Beer Release

Deschutes Brewery Announces 2018 Jubelale Release

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Deschutes Brewery has announced the annual release of the popular classic winter ale, Jubelale. Rather than promoting the release of Jubelale through a standard press release, the brewery is announcing it via a video starring Deschutes Brewmaster Brian Faivre that is seen above.

Below are some Jubelale stats:

  • Jubelale was the first brew ever bottled at Deschutes and 2018 marks its 31st bottling.
  • Jubelale is a robust brew with notes of cocoa, dried fruit, toffee and a warming spice
  • ABV 6.7%; 65 IBUs
  • Jubelale is available everywhere Deschutes is sold in 6 and 12 pack 12 ounce bottles and draught.
  • Deschutes Brewery’s community giving program honors our longest-held company value of helping to build healthy communities.
  • Deschutes donates about $350,000 every year to support land and water conservation, hunger relief and youth programs.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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