Industry News

Sierra Nevada Brewing Co. Establishes Camp Fire Relief Fund

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Sierra Nevada Brewing Co. is one of the many places in the path of the so-called “Camp Fire” currently devastating California. To assist their community, including many employees and patrons of the Chico brewpub, Sierra Nevada has established the Camp Fire Relief Fund.

More from a press release:

Even though we are all living moment to moment trying to figure out who is safe and if our homes have been spared, the beauty of the human spirit still shines through.
 
We have been flooded by offers of support, from a simple “I am here” to generous offerings of financial and physical support. There are many opportunities—both  immediate and long-term—to help those affected.
 
For immediate support, there are many nonprofit and government agencies whose sole purpose is to help those experiencing disaster. Rather than duplicate those efforts, we will instead focus on connecting those groups with people who need help.

 

smoke lights and darkesns the skies above the brewery

 
For long-term support, we have set up a Sierra Nevada Camp Fire Relief Fund, supported through the Golden Valley Bank Community Foundation. The brewery is seeding this fund with an initial $100,000 to get started. Once the fire is out, we will distribute all donated money to partner organizations that are dedicated to rebuilding and supporting the communities that have been affected.
 
If you would like to support this long-term effort, you can follow this link, select “Sierra Nevada Brewery,” and follow the instructions thereafter. Checks can be made payable to “GVBCF – Sierra Nevada” and either dropped off at Golden Valley Bank or mailed to 190 Cohasset Road, Chico, CA 95926. 
 
We appreciate the tremendous amount of support and compassion shown from folks around the world. With the brave men and women risking their lives fighting this fire and the outpouring of support from communities near and far, we know we are on a path to healing and rebuilding.
 
Thank you,
The Grossman Family
Ken, Sierra and Brian

 

panorama of the Camp Fire from the roof of Sierra Nevada Brewing in Chico

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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