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Hawthorne Hophouse Under New Ownership launches IPA Challenge

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The Hawthorne Hophouse of SE Portland opened in 2010 and later expanded to a second location the 15th Avenue Hophouse of NE Portland but the original location was recently sold by owner Leah Lockwood. New Hawthorne Hophouse owners Jake Baum, Cj Carlson and Austin Zetting are freshening things up with a new food menu, new branding and glassware and a new website but keeping the established mug club and bringing back the beloved January IPA Challenge.

Hophouse founder Leah Lockwood has moved to Humboldt County, California to operate her parents’ winery, Fieldbrook Winery, which has been operating since 1976. She still owns the 15th Avenue Hophouse.

Lockwood gave a heartfelt thanks to the Portland beer community, “I loved being part of the beer culture in Portland, and getting to know all the new brewers and supporting their beers and their brands,” said Lockwood. “I thank all of you for coming in and supporting us and those brewers throughout the years before there were taprooms on every block. By being a customer of ours, you have helped make Portland’s beer culture what it is today.”

 

 

A preliminary selection process for choosing the IPA’s that will compete in the annual IPA Challenge, the Hophouse is asking for consumer feedback. Help select the best IPA’s in the state to compete for number one by nominating your 5 favorite IPA’s in the online survey
https://www.surveymonkey.com/r/YSKRYT6

As a bonus for participating in the nomination process, Hawthorne Hophouse will select 5 people who will get to participate in the IPA Challenge for FREE! Entries will be collected until December 15th.

Hophouse will announce the top 24 IPA’s that been have submitted and a second round of voting will be held to narrow it down to the top 12. At that point the Hophouse will put all of those final 12 on tap for blind tasting flights which will decide the winner.

 

Hawthorne Hophouse
4111 SE Hawthorne Blvd, Portland, OR 97214
HOURS
Sun-Thur: 12:00 PM – 10:00 PM
Fri-Sat: 12:00 PM – 11:00 PM

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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