Widmer Introduces 16oz Cans of Portland Trail Blazers Hefe

Portland’s Widmer Brothers Brewing has long been a supporter of the Portland Trail Blazers, and now the brewery is launching co-branded 16oz Cans of Hefe. It’s easy to forget that Widmer Hefe is a 9 time Great American Beer Festival medal-winner, but that will be harder to ignore now while adorned with the Trailblazers jersey.

More from a press release:

“We’ve been a proud partner of the Portland Trail Blazers for over a decade,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “It doesn’t get better than Hefe in the awesome Trail Blazers cans. This is a new milestone for us, as well as Portland sports fans.”

Widmer Brothers Hefe is the brewery’s cloudy flagship beer with bold, clean flavors and pronounced citrus and floral aromas-hallmarks that define American-style Hefeweizen.

From December 3 through the end of the 2018-2019 NBA season, the limited edition 16-ounce cans will be available Widmer Brothers’ North Portland pub, the Moda Center, bars throughout Oregon, as well as at grocery stores in four packs.

To celebrate the launch of the cans, Widmer Brothers will host an official tasting at the Moda Center on December 14 for the Portland Trail Blazers – Toronto Raptors game. Fans can enjoy a free taste of the Hefe, and see the new co-branded cans. A winner will also be selected during the “Lucky Row” giveaway during a timeout, and will receive a pint card to Widmer Brothers.

Over the decades, Hefe has elevated Widmer Brothers Brewing to national acclaim, with the beer winning 12 Great American Beer Festival and World Beer Cup medals. It most recently won back-to-back gold medals at the Oregon Beer Awards in 2016 and 2017, and is still the top-selling craft beer in Oregon.

Portland-based Sasquatch Agency designed the packaging.

For more information on Widmer Brothers Brewing, including where to find the limited edition Trail Blazers-Hefe cans, visit widmerbrothers.com. Or, see what the brewery is up to on FacebookTwitter, and Instagram.

About Widmer Brothers Brewing
Widmer Brothers Brewing helped create the Pacific Northwest craft beer movement in 1984 when founders Kurt and Rob Widmer, then in their 20s, began brewing unique interpretations of traditional German beer styles. In 1986, Widmer Brothers Brewing introduced the original American-style Hefeweizen, which elevated the brewery to national acclaim. Since then, the brewery’s iconic Hefe has grown to become Oregon’s favorite craft beer. For more than three decades, Widmer Brothers has continued to push the boundaries of craft beer. Based in Portland, Oregon, the brewery currently brews a variety of beers including nine-time GABF medal-winner Hefe, Drop Top Amber, and a full seasonal lineup. Additionally, the brewery continues to make a series of limited edition, small-batch beers available in Oregon and at the Widmer Brothers Pub in North Portland. For more information about Widmer Brothers Brewing, visit http://www.widmerbrothers.com/.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com