cider

2 Towns Ciderhouse Launches Hard Seltzer Brand “SeekOut”

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Oregon’s largest cidery, 2 Towns Ciderhouse, is getting into the hot hard seltzer category by launching the SeekOut brand this March, 2019. SeekOut hard seltzers will be made from 100% real fruit and water without the use of any refined sugar or artificial flavorings added.

More from a press release:

“We are excited about the growing popularity of hard seltzers in the market, and we think there is a lot of opportunity to showcase our dedication to craft beverages, and what real hard seltzer can taste like.” said Lee Larsen, CEO at 2 Towns Ciderhouse. “We set out to create a more authentic hard seltzer, by using 100% real fruit + water, and never any refined sugar or artificial flavorings. Even the alcohol for these seltzers is from apples, so there’s some real substance behind it, not just fermented cane sugar water.”

 

 

SeekOut Real Hard Seltzer will launch with four unique varieties; Key Lime + Mint, Raspberry + Meyer Lemon, Cucumber + Juniper, and Pineapple + Passion Fruit. At 5% ABV, and only 100 calories per can, they will be available in 6-pack 12oz cans, as well as on draft in 1/2bbl kegs. A variety 12-pack will also be available at launch, containing all four seltzer varieties.

 

 

SeekOut will be available starting March throughout Oregon, California, Washington, Illinois, Idaho, and Minnesota. Once available, fans can use the Seltzer Finder at SeekOutSeltzer.com to find a nearby retailer that carries Real Hard Seltzer.

 

 

About 2 Towns Ciderhouse
At 2 Towns Ciderhouse we believe that the long history of cidermaking demands respect and deserves to be done right. Starting with the highest quality whole ingredients from local farms, we take no shortcuts in crafting our ciders. We never add any sugar, concentrates or artificial flavors, and instead use slow, cold fermentation methods to allow the fruit to speak for itself. As a family-owned company, we are committed to the growth of our team and enrichment of our communities. We take pride in producing true Northwest craft cider. For more information on 2 Towns Ciderhouse, visit www.2townsciderhouse.com.

About SeekOut
SeekOut is made by the folks at 2 Towns Ciderhouse. Our passion since day one has been crafting delicious beverages made from real, natural ingredients. Using our same no shortcuts approach, SeekOut was created to bring to fruition a natural, real hard seltzer that we can all feel good about. Inspired by authenticity, we’re actively supporting real makers, doers and adventurers. Seek us out line at SeekOutSeltzer.com or on media at @SeekOutSeltzer to find out more.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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