The not-for-profit small brewery industry trade group the Brewers Association has published new resources for BA members on Best Practices for Diversity and Inclusion. Broadening the beer industry and it’s fans for a more inclusive and diverse group of people, genders and cultures is one of the most discussed issues in craft beer today. With the market nearing a saturation point, reaching more women and people of color will make for a stronger industry and increase market share at the same time.
Authored by Dr. J. Nikol Jackson-Beckham, the association’s Diversity Ambassador, these member-only resources are designed to help a business with everything from starting the conversation about why diversity matters and what it means to them, to setting up a framework to assess the success of a diversity and inclusion program.
Designed for breweries of all sizes, this five-part series of best practice resources provides expert guidance to those businesses who wish to invest in their diversity and inclusion efforts but may not know where to start. Each easy-to-follow resource averages a 20-30 minute read and builds in progression from the previous guide. The resources are:
- Laying the Groundwork for Diversity and Inclusion
- Best Practices for Implementing Diversity and Inclusion: Diversifying Your Fans
- Best Practices for Implementing Diversity and Inclusion: Diversifying Your Hands
- Best Practices for Implementing Diversity and Inclusion: Diversifying Your Brand
- Assessing Your Efforts in Diversity and Inclusion
Members can view and download the resources here.
Nonmembers are welcome to join the Brewers Association here.
More information can be found on the Brewers Association website.