beer release

Deschutes Brewery Introduces Da Shootz! Pilsner

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Deschutes Brewery has released Da Shootz! a low alcohol Pilsner with a name that makes fun of the often mispronounced name of the brewery (mis-pronounced mainly by those who have never been to the Pacific Northwest.) This is an interesting release for a couple of reasons; Deschutes already has Pacific Wonderland Lager in the year-round lineup, and a handful of years the brewery introduced a session beer called River Ale that was axed not long after. Deschutes seems to be on a quest to emulate the success of beers like Full Sail’s Session, crushable low-ABV beers that consumers will purchase by the 12-pack and down in a weekend. It’s also part of a growing trend towards “healthier” beers with lower calories and low ABV.

Da Shootz commercial description:

DES-cahooties? DAY-shoots? DES-schwett-ays? We’ve heard it all over the 30 years we’ve been brewing craft beer. So…we’re making it easy this time around.

Simple in design, this beer is made to pair with DOING! There’s really no activity or non-activity that wouldn’t pair perfectly with this beer. Leave the beer creation obstacles and overthinking to us. Cheers!

 

Brewer Notes:
Clean, lightly toasted, light citrus, bubbly, and refreshing. A simple style with low ABV and low IBU so you can keep on keeping on.
Malt: Bohemian Pilsner, Pilsner, Carapils
Hops: Tettnang, Lemondrop, Azacca
Alc. 4.0% IBU:25

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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