Deschutes Brewery has released Da Shootz! a low alcohol Pilsner with a name that makes fun of the often mispronounced name of the brewery (mis-pronounced mainly by those who have never been to the Pacific Northwest.) This is an interesting release for a couple of reasons; Deschutes already has Pacific Wonderland Lager in the year-round lineup, and a handful of years the brewery introduced a session beer called River Ale that was axed not long after. Deschutes seems to be on a quest to emulate the success of beers like Full Sail’s Session, crushable low-ABV beers that consumers will purchase by the 12-pack and down in a weekend. It’s also part of a growing trend towards “healthier” beers with lower calories and low ABV.
Da Shootz commercial description: