Beer Release

Firestone Walker Announces Rosé Wine-hybrid ‘Rosalie’

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The rosé beers trend is not dead yet, as proven by Firestone Walker’s announcement of “Rosalie,” a new rosé wine-hybrid that’s fermented with local Pasa Robles wine grapes. Rosalie begins rolling out to all Firestone Walker markets starting this week in six-pack can formats, with draft to follow in April. Rosalie is a year-round release.

“We wanted to create a super-drinkable beer that captures the best qualities of a rosé wine, but at less than half the ABV (5%),” said Brewmaster Matt Brynildson. “The result is what we are calling the rosé lover’s beer.”

More from a press release:

The Rosé Lover’s Beer

The journey of Rosalie officially began last September, when nearby Castoro Winery harvested 200 tons of wine grapes for Firestone Walker, including 100 tons of Chardonnay and smaller lots of Viognier, Sauvignon Blanc, Riesling, Muscat Canelli and Orange Muscat.

“The Chardonnay provides these crowd-pleasing textures and flavors,” Brynildson said. “But we also wanted to weave in the other grape varieties to lift the aromas and add complexity.”

After the grapes were pressed, the juice was delivered to the brewery and ready for co-fermentation. Rosalie then required intensive brewing experimentation to achieve the perfect balance of flavor, acidity, dryness and shelf stability.

“There are a lot of extra moving parts to brewing a scalable, shelf-stable beer that is co-fermented with wine grape juice,” Brynildson said. “We had to go out on a limb and find a way to make something entirely new to us.”

In the end, four separate R&D batches were brewed at Firestone Walker’s Propagator pilot brewhouse and the main brewery before the brewing team was ready to roll on the finished recipe, which includes hibiscus flowers in the whirlpool to create the beer’s brilliant rosécolor.

The result is Rosalie—a delicious one-of-a-kind beer rosé with bright fruit flavors and luscious acidity.

The artwork of Rosalie honors the heritage of California as a winegrowing frontier, along with the brickwork of the historic Paso Robles Inn, a hometown landmark. It also evokes the classic scales of justice, depicting the beer’s balance of grape and grain. The artwork was hand-sketched and built out by the brewery’s in-house creative team.

Back to The Future

Firestone Walker Brewing Company was established in 1996 on the back-forty of the Firestone family vineyard on California’s Central Coast. The first beers were fermented in barrels inherited from the family winery.

Ever since, wine has never been far from the Firestone Walker experience. Every late summer, local winemaker friends come to the brewery to help blend the brewery’s annual Anniversary Ale, and several wine-beer hybrids have been created at Barrelworks, Firestone Walker’s wild ale facility.

Now, with Rosalie, the brewery’s winemaking heritage comes full circle. It is an homage to where Firestone Walker comes from—and an exploration of where beer can go.

“Our roots are deep in the wine culture,” said Proprietor David Walker. “If any brewer can actually take wine and beer and bring them together, it’s us.”

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Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located on the coast of California. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. For more information: FirestoneBeer.com.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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