Can Release

pFriem Family Brewers Launches IPA and Pilsner in Cans

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pFriem Family Brewers of Hood River, OR has announced it will be putting  flagship brews Pilsner and IPA in 12oz cans beginning in early March! pFriem is, of course, one of the Pacific Northwest’s most well-liked and award-winning breweries, and has has only had product available in bottles and kegs before now. Both beers will continue to be made available on draft and in bottles, with the cans also becoming available in Oregon and Washington.

More from a press release:

Josh Pfriem, Brewmaster/Co-Founder, said, “With great anticipation and excitement, we are proud to announce that pFriem beer will now be available in cans, which is the realization of a long-term dream of ours. In our uncompromising approach, driven by the desire to make the best beer possible, we welcome this next step on our exciting journey! We are looking forward to being part of many outdoor adventures, backyard barbecues, or any occasion that calls for sharing a can of pFriem with our friends and fans in the Pacific Northwest.”

Pfriem continued, “The cans will feature the pFriem bear, which has been the brewery’s mascot and a reminder to take what we do seriously, but never take ourselves too seriously. He’s also a reflection of the love we have of the outdoors and how lucky everyone at pFriem Family Brewers feels to call Hood River, Oregon home.”

“What better place for us to start our canning program, than with IPA and Pilsner, which are among our most popular styles.” continued Josh Pfriem. “These two beers also pair best with the wintertime and summertime activities that we at the brewery love to do with a beer in hand, so it was a pretty easy choice.”

Six packs of IPA will retail for $11.99 while Pilsner will retail for $10.99.

The brewery has upgraded its facility and enhanced its infrastructure to make way for canning. The team expects annual barrelage for cans to be around 5,000 barrels in 2019. To meet that production level as well as to continue to grow its draft and 500ml bottle production, the brewery will be expanding its Hood River facility in 2019.

While IPA and Pilsner are definitely the first two styles pFriem will can, the company has indicated that in the current dynamic craft beer market it’s difficult to predict which future styles it will introduce and when. Producing over 100 unique beers every year, it’s easy for the company to imagine some of those coming to cans after it launches IPA and Pilsner. pFriem noted that the brewery will continue to express its wide variety and brand depth through its 500ml and 375ml bottles. Full press kit for the cans is available here.

About pFriem Family Brewers
pFriem Family Brewers (pronounced “”reem”) is a Northwest, German, and Belgian inspired 15-barrel brewery and tasting room in Hood River, OR. Founded in 2012 by Josh Pfriem, Ken Whiteman and Rudy Kellner, pFriem has experienced incredible growth in its short six years and has earned prestigious awards, including being named GABF® 2018 Mid-Size Brewing Company of the Year and numerous medals in national and international brewing competitions. Best known for artisanal beers influenced by the great brewers of Europe while staying true to homegrown roots in the Pacific Northwest, pFriem craft beers are unmistakably unique in both flavor and balance. Visit pFriem online at www.pfriembeer.com, or onsite daily at 707 Portway Ave., Suite 101, Hood River, OR 97031.

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Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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